In this issue

Boost Your Brain!
The past year has been exhausting. Now it’s time to think bigger and faster than ever before—but before you can do that, says worldrenowned brain coach Jim Kwik, you need to learn how to learn.
by JASON FEIFER

Turning a Family Business into a Much Bigger One
Lisa Tran sold one of her family’s restaurants to focus on bottling their sauces, called Tân Tân Foods. Crazy idea? Maybe—but it’s also the kind of thinking behind some of the world’s biggest brands.
by FRANCES DODDS

Rebecca Minkoff – To Hell in a Handbag

Rebecca Minkoff’s luxury fashion brand cratered in the pandemic. But she’s been at the bottom before, and she knows the way back up: You have to be fearless.

6 mins

Working (and Napping) Across Time Zones

Bearaby makes weighted blankets to help its customers sleep better. To help its employees at all hours, the company embraces a flexible schedule that celebrates snoozing.

3 mins

Stop Selling to Gen Z

Traditional marketing doesn’t work on this discerning, coveted demo. If you can’t sell to them? Join them.

5 mins

The Unexpected Upside of a Crisis

The pandemic seemed to be tanking the biggest deal of John Berkowitz’s career. Then he learned how to harness the chaos.

3 mins

Run a Company…or Work for One?

You may own a business, but what happens when you get a great job offer from someone else? Here’s how to decide your next move.

3 mins

Brain coaching – Maximize Your Mind

Stress. Distractions. Constant change. The past year has drained our brains—and now it’s time to regain our sharpness. World-renowned brain coach Jim Kwik shows you how.

10+ mins

THE SURPRISING IMPORTANCE OF A COCKTAIL TO GO

This is the story of how complicated it is to change a simple law—and the large role entrepreneurs can play.

10+ mins

A Small Part OF A Small Business Can Be A Big Idea

Lisa Tran’s parents (right) escaped a Communist regime and built a small restaurant in America. Now she wants to reinvent it by building a business based solely on their sauces. Her mom thinks she’s crazy—and maybe she is. But some of the greatest brands were built in much the same way.

10+ mins

The Recipe for Success: Strategy and Flexibility

A year after opening his first Curry Up Now, Pritesh Benjamin knows one thing about business ownership: You’ve got to be ready for anything.

3 mins

More Is More

Why do many franchise systems prefer working with multi-unit operators? We dig into four different companies—learning why they recruit franchisees the way they do, and what life is like for someone who owns multiple units.

10 mins

Read all stories from Entrepreneur US

Entrepreneur US Magazine Description:

Entrepreneur US Magazine is the must-read magazine for anyone who wants to start, grow, or run a successful business. Each issue is packed with practical advice, inspiring stories, and expert insights that will help you take your business to the next level.

Whether you're a seasoned entrepreneur or just starting out, Entrepreneur US Magazine has something for you. Inside, you'll find articles on everything from business planning to marketing to finance to leadership. You'll also meet successful entrepreneurs who share their stories and insights on how to achieve success.

Here are some of the things you can expect to find in Entrepreneur US Magazine:

* In-depth articles on the latest trends and challenges facing small businesses
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Entrepreneur US Magazine is a great resource for anyone who is interested in entrepreneurship or small business ownership. It is a well-respected magazine that is known for its high-quality content and insights.