In this issue

Your Customers Have the Answers
Michelle Kennedy started Peanut as a simple service for moms. But once she started listening to her users, everything changed.
by STEPHANIE SCHOMER

Find Your Voice
How can you build a brand that people love? Black-ish star and Pattern CEO Tracee Ellis Ross knows: You speak your truth.
by LIZ BRODY

The New Apprentices
In a tight labor market, how do you find your next great employees? Teach them.
by MAGGIE GINSBERG

Better Business, Better Business World

Stitch Fix CEO Katrina Lake is one of just a few female “unicorn” founders. And she has learned to embrace that power.

6 mins

Could You Use an Apprentice?

The old plumber and electrician trainee model has been reimagined for the new world—and could be exactly what a bootstrapped, growing startup needs.

5 mins

Need to Make a Decision? Ask the Machine

Artificial intelligence can now guide employees’ actions at work. But don’t take it too seriously…yet.

5 mins

Don't be a brand. Be a voice.

Black-ish star Tracee Ellis Ross spent 10 years getting a hair care company off the ground.One thing is clear:The message matters as much as the product.

10+ mins

Mom Knows Best

When entrepreneurs really listen to their customers, their businesses can transform. That’s what Michelle Kennedy learned when building Peanut, a social networking app that set out to help moms make other mom friends…but has become about so much more.

10+ mins

When?

When do you launch? / When do you act? / When do you change? It just might be the most important question an entrepreneur ever answers.

10 mins

The Pitchman's New Pitch

Celebrity salesman Anthony Sullivan, known for his OxiClean commercials, bought a hemp farm and launched a CBD brand. Why? Because to succeed, he says, you must be authentic.

5 mins

'Not in My Neighborhood'

Sometimes a community just isn’t ready to welcome a strange new business. Here’s how dispensaries have managed to quell (or be defeated by) local objections.

4 mins

Can The Black Market Be Stopped?

The biggest threat to marijuana startups isn’t coming from the legal competition. It’s coming from the illegal market, which thrives even in states that have legalized weed. To extinguish the threat, licensed dealers might have to work together.

10 mins

Breaking a Few Eggs

Founders can give their companies a lot of charm and personality— but is that always a good thing? It’s the question facing Eggs Up Grill, a quirky breakfast spot that now has private equity owners, a CEO from TGI Fridays, a mandate to grow, and a delicate balance to strike.

10+ mins

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