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In this issue

No, No, No, Finally Yes Michelle Pfeiffer wanted to change the fragrance industry. But when the industry resisted, she went on a years-long quest to do it herself—and discovered the essence of entrepreneurship. by JASON FEIFER. New Tech’s New Rules Why tech companies should be more boring, how low-tech solutions can create high-tech success, and more! Can Work Become Calm? The founders of Basecamp think so. Inside the movement to create true work-life balance. by CLAIRE ZULKEY.

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