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In this issue

Do-Gooders Actress Kristen Bell and her partners behind the company This Saves Lives are out to save the world. Plus, they answer your questions on social entrepreneurship. by AMY WILKINSON. How to Sell Anything: It’s Magic! Advertising guru Rory Sutherland reveals the counterintuitive secret that fuels global brands. “Black Women Find a Way” African American women entrepreneurs face more rejection from investors and banks than any other. Here’s how they overcome it. by MONIQUE GREENWOOD.

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