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In this issue

Hire a Retiree Aging, highly experienced workers aren’t just playing golf these days. They’re answering startup founders’ calls for help. by LIZ BRODY. The Gen Z Whisperer What does the new generation of consumers want? Beautycon CEO Moj Mahdara has the answer—but it doesn’t come easy. by STEPHANIE SCHOMER. A Master Class in Brand Building Hims may traffic in low-cost drugs, but it’s actually something far more sophisticated: a well-timed, pitch-perfect marketing machine. by ANDREW LEONARD.

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