NEGOTIATE FOR ANYTHING.

GROWING DURING A CRISIS
How O2 Founder DAVE COLINA 5X’d His Business.

Marketing Made Easy!
How to Get Your Message Out There..

WE CAN BUILD A BETTER NORMAL!
What does business look like in the months and years that follow? Despite the terrible tragedies and challenges brought on by COVID-19, entrepreneurs are discovering massive new opportunities and building an exciting future. This issue is devoted to them (and you), and the ways we move forward now.

What the Office of the Future Looks Like Architecture firm Gensler has a new plan.
by FRANCES DODDS

Lessons from Yesterday’s Bad Times What these entrepreneurs learned from the recession, 9/11, and more.
by LIZ BRODY

The Rock and the Hard Work
What does a perfect partnership look like? It’s when two people’s ambitions and purposes interlock—which is how Dwayne Johnson and Dany Garcia built the biggest movie star enterprise in the world.
by JASON FEIFER

The Craziest Gamble in Retail
The startup Le Tote recently bought Lord & Taylor. It could flop...or define a generation of shopping.
by ANDREW LEONARD

Build It. Fund It. Now!
Our Step-By-Step Guide to Launching a Business

Networking Made Easy 
According to Hit Podcaster JORDAN HARBINGER

Your Customers Have the Answers
Michelle Kennedy started Peanut as a simple service for moms. But once she started listening to her users, everything changed.
by STEPHANIE SCHOMER

Find Your Voice
How can you build a brand that people love? Black-ish star and Pattern CEO Tracee Ellis Ross knows: You speak your truth.
by LIZ BRODY

The New Apprentices
In a tight labor market, how do you find your next great employees? Teach them.
by MAGGIE GINSBERG

The Grinder “If you keep grinding,” Mark Wahlberg says, “you’re always ready to go.” But he didn’t always think that way. Here’s how one of the world’s most accomplished people learned to become so disciplined. by JASON FEIFER.

THE FRANCHISE 500¨ Learn who is #1, along with insights from the fastest-growing franchises, the next hot concept (it’s ice-cold!), a revolutionary restaurant from Bar Rescue’s Jon Taffer, and more.

Prison Briefs An underwear-startup founder and a bank robber meet in jail. What happens next is viral marketing magic. by LIZ BRODY.

The Guide to Winning 2020 - Start by celebrating diversity. Actor and producer Sterling K. Brown will show you how. PLUS: The future of hiring, retail, social media, sustainability, and more from the nation’s most innovative thinkers and companies.

Surviving a Wipeout GoPro was flying high— then it crash-landed. Now it’s fighting its way back by focusing on its core customer. by CLINT CARTER.

School Choice Partnering with The Princeton Review, we rank the top 50 undergrad and 25 graduate schools for entrepreneurs.

100 Powerful Women They’ve built $1 billion companies (or funded them). They’re rewriting the rules of business, social change, and community. Meet the entrepreneurs in our first-annual list of game-changing women.

Katie Sturino’s Megababe line goes where the rest of the beauty industry is afraid to.

Erin Loos Cutraro educates and inspires thousands of women to run for public office.

Are You Entrepreneur Material? Find out if you have what it takes to strike out on your own and do it your way.

Build It! Girlboss CEO Sophia Amoruso (pictured ) overcame the dramatic collapse of her fashion empire to rise again.

Smells Like Teen Spirit What can entrepreneurs learn from teenagers? The positive aspects of failing over and over.

The Youth Movement From a bath bomb empire to robots for everyone, the next generation of entrepreneurs are already making their mark. We look at how they got going— and where they’re going next.

Startups Are Moving Back Home Farewell to New York, Boston, and Silicon Valley. Entrepreneurs are going where networks are stronger and rent is cheaper. Here’s why. by MAGGIE GINSBERG.

How to Make a $1 Billion Industry Inside the chaotic, hype-driven, billion-dollar world of sneakerheads. by LIZ BRODY.

Pizza’s New Papa Shaquille O’Neal, the self-described Doctor of Fun, is now the face of Papa John’s Pizza and on its board. Can his light touch help brighten up a damaged brand? by CLINT CARTER.

Two Parents, Two Businesses How do busy couples manage their time? We followed Neil Blumenthal (cofounder of Warby Parker) and Rachel Blumenthal (founder of Rockets of Awesome) through one hectic, crazy, average day. by LIZ BRODY.

The Other Shoe Jimmy Choo co-founder Tamara Mellon set out to create a different kind of high-fashion footwear brand. It’s finally working. by STEPHANIE SCHOMER.

Reinvented for Success Minted grew into a multimillion-dollar business by listening to customers… and redefining itself.

Who’s Your Real Buyer? SimpliSafe thought it made an alarm system for apartments. Its customers decided otherwise.

Pleasing the Middleman As this cannabis entrepreneur learned, the customer isn’t the only one who needs courting.

No, No, No, Finally Yes Michelle Pfeiffer wanted to change the fragrance industry. But when the industry resisted, she went on a years-long quest to do it herself—and discovered the essence of entrepreneurship. by JASON FEIFER.

New Tech’s New Rules Why tech companies should be more boring, how low-tech solutions can create high-tech success, and more!

Can Work Become Calm? The founders of Basecamp think so. Inside the movement to create true work-life balance. by CLAIRE ZULKEY.

Do-Gooders Actress Kristen Bell and her partners behind the company This Saves Lives are out to save the world. Plus, they answer your questions on social entrepreneurship. by AMY WILKINSON.

How to Sell Anything: It’s Magic! Advertising guru Rory Sutherland reveals the counterintuitive secret that fuels global brands.

“Black Women Find a Way” African American women entrepreneurs face more rejection from investors and banks than any other. Here’s how they overcome it. by MONIQUE GREENWOOD.

Have an Idea? Now Do This* Our complete guide to turning ideas into reality—with worksheet included!

Right Idea, Right Time She wanted to create a space for female entrepreneurs. Here’s how she built The Wing.

Run Two Companies at Once It sounds crazy (and exhausting), but it can also be a great way to test new ideas.

Perfect Partnerships What does it take to work well as a duo? Drew and Jonathan Scott of TV’s home-renovation empire Property Brothers have learned a lot. by JENNIFER MILLER.

These Rules Are Made for Breaking Eleven entrepreneurs share how they succeeded by smashing conventional wisdom.

Bring It, Haters! Moon Juice’s Amanda Chantal Bacon has endured intense public ridicule—and used it to build a successful company. by LIZ BRODY.

Hire a Retiree Aging, highly experienced workers aren’t just playing golf these days. They’re answering startup founders’ calls for help. by LIZ BRODY.

The Gen Z Whisperer What does the new generation of consumers want? Beautycon CEO Moj Mahdara has the answer—but it doesn’t come easy. by STEPHANIE SCHOMER.

A Master Class in Brand Building Hims may traffic in low-cost drugs, but it’s actually something far more sophisticated: a well-timed, pitch-perfect marketing machine. by ANDREW LEONARD.

Team Maria’s Smash Hits “I have a very small group I rely on,” says tennis superstar Maria Sharapova. This is how that team operates—and succeeds. by ALYSSA GIACOBBE.

13 Ways to Crush It in 2019 From marketing to retail to fund-raising, our panel of experts zero in on the opportunities coming next year.

Can We Fill All the Empty Storefronts? It’s the same story across America: Storefronts are empty, even on the hottest streets. Nobody can agree on why.  ere, we hunt for solutions. by HAYDEN FIELD.

50 Most Daring Entrepreneurs Behold! Our annual celebration of the year’s boldest builders, inventors, leaders, and designers. They’re the people who took a chance and reset the boundaries for what’s possible.

Elon Musk: delusional or daring? Two experts weigh in.

How chef José Andrés fed thousands in hurricaneravaged Puerto Rico.

“IF YOU CAN’T GET A JOB, YOU’VE GOT TO MAKE A JOB” What does it take to become an entrepreneur? This is one former factory worker’s tale, as he strives to reimagine his career—and himself.

INSIDE THE STARTUP MACHINE THAT’S OUT TO SAVE THE WORLD Kairos has an important message: Solving real, difficult problems can be very profitable. And the opportunities are waiting.

THE FRANCHISE FACTORY Aurify Brands is rethinking how hot new restaurants are made, by using the Silicon Valley tech incubator model to create new franchises.

Guy Fieri and the Multitaskin’ Masters Restaurants, TV shows, Donkey Sauce purveyor, vintner—Fieri personally oversees all of it. How? By mastering what he calls “the Lock.” 

The Top 150 Company Cultures We surveyed more than 30,000 employees to find the happiest workplaces. See our results.

Topgolf’s Big Swing How a kooky, shunned U.K. company was transformed into America’s hottest new game.

Meet the New Bosses The next generation of entrepreneurs are already building thriving, innovative businesses. Meet nine of them, all aged 20 or under, who bring fresh perspectives to old industries.

The Solutions Factory Kairos is a company that creates companies. And those companies have a mission: Identify problems in the world, then solve them.

The Future Is Brought to You by Strikeforce Inside the most interesting apprenticeship in tech, where young entrepreneurs are given a chance to think (and profit) big.

Danica Patrick’s New Drive How do you trade the comforts of a job you know well for the unknown of entrepreneurship? Just-retired race car driver Danica Patrick is finding out.

What It Takes to Make Your Own Job What happens when you lose your job in a town where work is scarce? For many, the solution is to become an entrepreneur. But first, they have to learn to think like one.

100 Brilliant Companies Looking for inspiration? You’ll find 24 pages of it in this, our annual list of forward-thinking companies broken down by the categories that matter to any business: growth strategies, leadership, marketing, employee compensation, and more.  

Kevin Hart Owns the Jokes He’s one of America’s most famous funnymen, but here’s what most people don’t see: Kevin Hart in the office, building a brilliant business that goes far beyond—and is intended to outlive—his own fame.

Slamming the Gas Pedal Richard Rawlings had a crazy plan: Open an auto shop, make a TV show out of it, and use that platform to launch a sprawling empire. Six years later, Fast N’ Loud is a hit and so is his brand. But he’s just getting started.   

How a Brand Reaches Running Speed Tyler Haney had no background in clothing, but she built Outdoor Voices into a hugely popular athleisure company. Now she’s finding out: How fast can she go? 

The Innovation of Intoxication Jefferson’s Bourbon has upended the staid Kentucky liquor’s heritage. Founder Trey Zoeller did it by thinking outside the barrel.

Steven Soderbergh Has a Story toTell The famed film director entered the liquor business—and found it’s not so different from his day job. 

WhatAreYouAfraid Of? Six entrepreneurs admit what keeps them up at night—and how they conquer those fears.

“WhyAm I Doing It This Way?” It’s a question all entrepreneurs ask themselves, so I decided to start asking it as well.

The Splurge A new monthly column about the rewards of hard work. This month: Buying the dream house.

RUNNING MAN In five years, John Foley grew Peloton from a crazy idea into a billion-dollar fitness brand. Now comes the hard part—topping his initial success.

THE POWER OF CUSTOMERS’ LOVE Businesses aren’t charities, of course. But what happens when they fall on hard times, and reach out to their customers for help? The answer: amazing things.

CAN YOU SERVE THE “SANDWICH GENERATION”? They’re a group of people simultaneously caring for young kids and aging parents. They need an extra hand. And they’re looking for businesses to help them out.

No More Excuses! Hospitality legend and Bar Rescue host Jon Taffer built a career by being the most responsible man in the room. He expects that of you, too.

How to Save a Beloved Brand Wham-O created the Frisbee, Boogie Board, Slip ’N Slide, and more. Then it fell into disrepair—until a new leader with a new vision came along. 

Undercover Influencer Should you trust (and pay) Instagram influencers? To find out, our reporter became one—and the free stuff rolled in.

Get Better at Everything We wrangled experts from all walks of life, from a Little League coach to comedian Gilbert Gottfried, to offer smart, surprising ways to do everything better.  

The $1 Billion Second Act Peloton turned exercise bikes into a game-changing business. Its next move aims to drive gyms into extinction.

 Franchise 500® Our annual ranking, plus an inside look at franchising’s best companies, smartest players, and hottest opportunities.

On the Ball Venus Williams worked relentlessly to become the best tennis player in the world. But running her own businesses means learning a whole new game.  

The Top Schools for Entrepreneurs Learn to earn at one of the top undergraduate or graduate schools for entrepreneurs, as ranked by The Princeton Review.

2018’s Biggest Opportunıtıes Tim Ferriss, Emily Weiss, Gary Vaynerchuk, and other experts predict what you should focus on in the coming year.

Startups Summer 2020

July - August 2020

April - May 2020

Startups Spring 2020

March 2020

January - February 2020

December 2019

October - November 2019

Startups Fall 2019

September 2019

July - August 2019

Startups Summer 2019

June 2019

April  - May 2019

Startups Spring 2019

March 2019

Entrepreneur magazine is the trusted source for growing your business and offers surefire strategies for success. Whether you are just thinking of starting a business, have taken the first steps, or already own a business, Entrepreneur offers the best advice on running your own company

Spring 2017 Startups Issue

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