The Fall and Rise of VR By Aric Jenkins.

Sweetgreen's Salad Evangelists By Shelia Marikar and more...

How Boeing Broke Down
BY SHAWN TULLY
The company’s strategy sent its stock soaring more than 1,000% over 20 years. But the plan’s dangerous flaws have now burst fully into view.

The Forever Founder
BY MICHAL LEV-RAM
Michael Dell, the longeststanding founder-CEO in tech, has a chance to cash in on the AI boom— and make his go-to hardware provider bigger than ever.

Saudi Arabia’s Power Pipeline
BY VIVIENNE WALT
The oil earnings flowing from the most profitable company in history are helping the Saudi kingdom shake up the global economy—and the old geopolitical order.

The New Hollywood Power Paradigm
BY ELLIE AUSTIN
Inside the sisterhood of stars launching businesses to tell women’s stories and upend Holly wood.

The 100 Best Companies to Work For 2024
BY CHLOE BERGER, IRINA IVANOVA & THE FORTUNE STAFF
The 27th edition of our list spotlights Gen Z and their hopes for the workplace of the future.

Running Out of Oxygen
Venture-capital-funded private markets fueled the creation of hundreds of billion-dollar startups over the past decade. Now the unicorns are in crisis.
BY JESSICA MATHEWS

Face to Face With Failure
Economic turmoil poses a daunting challenge to founders: balancing their startups’ future with their own mental health.
BY ANDY DUNN

13 Stocks to Buy for 2024
BY WILL DANIEL
Forecasters have rarely been so divided over the global economy. Our picks aim to help your portfolio come out ahead, whatever occurs.

Gary Gensler Is Comfortable in the Hot Seat
BY LEO SCHWARTZ & JEFF JOHN ROBERTS
Will the SEC chair’s combative stance undermine the investor protections he’s fighting for?

Mira Murati Is Shaping AI’s Future—and Maybe Yours
The CTO of ChatGPT-maker OpenAI sees how great (or awful) AI could be.
BY KYLIE ROBISON & MICHAL LEV-RAM

Reaching for the SKKY
After founding Skims, the apparel brand now worth $4 billion, Kim Kardashian wants to make the unlikely leap from celebrity startup founder to private equity titan.
BY EMMA HINCHLIFFE

Stephanie Linnartz Bets on an Underdog
Leaving Marriott for the top job at Under Armour, a struggling sportswear brand, was a calculated risk. Can she pull off a turnaround?
BY MARIA ASPAN

Google Faces a $160 Billion Dilemma
BY JEREMY KAHN
Inside Alphabet’s highstakes scramble to reinvent search—and survive the A.I. chatbot revolution.

Novo Nordisk Takes On the Weight of the World
BY VIVIENNE WALT
The Danish firm’s drugs have revolutionized weight loss and reshaped its mission: Now it wants to rid the world of obesity altogether.

Big Health Care’s Big Test
BY MARIA ASPAN & ERIKA FRY
Giants like UnitedHealth and CVS are telling consumers that their greater scale can curb costs and get better results. Are they ready to live up to those promises?

Mastering the Art of the Pivot
BY PAOLO CONFINO
David Rawlinson is a CEO who can pull off a corporate transition. Turning Qurate, parent of QVC and HSN, into a streaming powerhouse would be his biggest yet..

Ohana Meets Austerity
BY MICHAL LEV-RAM
Under shareholder pressure, Salesforce CEO Marc Benioff juggles rough times with a “we’re family” culture.

Trouble at the Summit
BY LILA MACLELLAN
Four founders bought a $40 million ski mountain in Utah to build a utopia for tech’s elite. It didn’t work out as planned.

ChatGPT Creates an A.I. Frenzy
Microsoft is poised to invest billions in OpenAI and its groundbreaking bot. Why the future it’s building is awesome—and terrifying.
BY JEREMY KAHN WITH MICHAL LEV-RAM & JESSICA MATHEWS

It’s Time to Talk About Male Mediocrity at Work
Some men use “strategic incompetence” to avoid responsibility. How one writer learned to stop doing that.
BY ROSS MCCAMMON

A Venture Giant’s Risky Moonshot
Marc Andreessen and Ben Horowitz built one of the most potent names in venture capital. Now they want their firm to transcend it.
BY ERIC NEWCOMER & JESSICA MATHEWS

11 Stocks to Stick With for 2023
In expectation of a recession, the smart money seeks companies whose products and services sell well even when times are tough.
BY ANNE SRADERS
RESEARCH BY SCOTT DECARLO

MOST POWERFUL WOMEN
CEO MELANIE PERKINS BUILT VISUAL-DESIGN PLATFORM
CANVA INTO A $26 BILLION STARTUP. NOW SHE’S READY TO
TAKE ON ADOBE, MICROSOFT, AND GOOGLE.

Melinda French Gates:
Tearing Down Barriers The philanthropist has long advocated for women globally.
But post-Roe, she’s sharpening her focus on inequity at home.
BY MICHAL LEV-RAM

Her Design Startup Wants to Disrupt Your Desktop
Melanie Perkins built Canva into the world’s most valuable woman-led startup. Her next mission may be tougher still. BY EMMA HINCHLIFFE

A New Face, an Old Dilemma
BY JEREMY KAHN
Global affairs chief Nick Clegg wields more influence than ever at Meta. Can the former U.K. politico persuade the world to trust the social media giant again?

Moving Money in the Shadow of War
BY VIVIENNE WALT
As supply-chain snags bedevil companies, global traders are booking record profits by moving goods through the bottlenecks. The widening conflict in Ukraine could push them into rougher waters..

Google’s Search for the Hybrid Holy Grail
BY BETH KOWITT
The tech giant is bringing its 165,000-person workforce back to the office in one of the biggest experiments in hybrid work. No one’s quite sure how to pull it off.

The Crypto Winter Is Coming for Coinbase
BY DECLAN HARTY
Coinbase rode the craze for crypto all the way to the Fortune 500. But investors want to know: How will they make money when the coins are down?

Get Back to Work! - Goldman Sachs CEO David Solomon wants his employees to abandon WFH and return to the office. But does he risk losing the next generation of Wall Street talent in doing so?

The 100 Best Companies to Work For 2022 - THE FORTUNE STAFF While the pandemic has forever changed the way we work, the best firms are supporting their employees as they navigate uncharted waters.

Crypto’s New Kingmaker
BY MICHAL LEV-RAM
After co-leading three funds at Andreessen Horowitz, Katie Haun is raising a $1 billion war chest and striking out on her own in a Web3 world.

Neuralink Wants to Get Inside Your Head
BY JEREMY KAHN WITH JONATHAN VANIAN
The startup Elon Musk launched to implant devices in our brains to read our thoughts has made big strides—inspiring hopes and fears.

Following the Flock
BY BERNHARD WARNER
Blindsided by meme stocks and other market manias, some investment pros are turning to “econophysics” for insights.

Stocks and Funds for 2022
BY SHAWN TULLY & ANNE SRADERS
Inflation is back, and that means some of the market’s most unloved, unsexy companies are poised to make a killing. Plus: 11 stocks for smoother sailing.

The Most Powerful Women
The 24th edition of Fortune’s list of the most influential women in business.

Ladies Who Launch
Meet the private space industry’s expanding constellation of female stars.
BY MICHAL LEV-RAM

All Work and All Play
BY NICOLE GOODKIND
Dapper Labs CEO Roham Gharegozlou spreads his NFT gospel through games. Plus: Meet the NFTy 50, the biggest stars in the digital collectibles metaverse.

Entertaining the “New Saudi”
In its quest for growth, Netflix is striking deals with edgy TV and film producers in Saudi Arabia. But the risk of geopolitical plot twists looms large.
BY VIVIENNE WALT

Hitting Crypto’s Next Curveball
BY REY MASHAYEKHI
As crypto and blockchain tech mature, the pros are deciding where to take their swings. Here’s how they’re betting the market will move.

A Massive Crisis, A Great Reimagining
The COVID-19 pandemic reshuffled the Fortune 500 rankings in unprecedented and potentially permanent ways. 
BY BRIAN O’KEEFE

Force of Nature
CEO Marc Benioff has driven Salesforce to dizzying growth. Will his latest acquisition slow him down? Will anything?
BY MICHAL LEV-RAM

Inside the Ad, Ad, Ad, Ad World of YouTube
Welcome to Alphabet’s small-screen powerhouse—and the fourth largest seller of digital ads worldwide.
BY AARON PRESSMAN

Missing Their Shot
BY MARIA ASPAN
Pennsylvania’s struggles to distribute COVID-19 vaccines shine a troubling light on the nation’s inequitable health care system.

Moment of Truth
BY MATT HEIMER
The pandemic has showcased the strengths of corporate America. Business can’t afford to abuse that power.

The Lonely Quest for Ethical Chocolate
BY VIVIENNE WALT
Dutch chocolatier Tony’s Chocolonely aims to prove the confection can be made without child labor.

The Most Prepared Woman in Washington
BY NICOLE GOODKIND & GEOFF COLVIN
Trailblazing Treasury Secretary Janet Yellen must stabilize a COVIDravaged economy—and that’s just the beginning of her ambitious agenda.

Busted Stagecoach
BY REY MASHAYEKHI
Can Wells Fargo CEO Charlie Scharf— or anyone—fix the beleaguered bank?

How to Profit From a “Normal” World
A post-COVID revival of the global economy could reorder the ranks of winners and laggards, delivering big gains for some of this year’s most beaten-down stocks.

Little Big Shorts
BY BERNHARD WARNER
Tiny “activist short” research firms have earned outsize attention—and the occasional windfall— by shining harsh light on overhyped companies.

The 50 Most Powerful Women
It’s far from business as usual this year, and the 23rd edition of Fortune’s list is changing, too, with a new focus on executive power and how it’s wielded in a time of crisis.

Keurig Is a Machine
By leveraging its A.I.- fueled growth strategy during the pandemic, the beverage giant is closing in on rivals Coke and Pepsi. BY SHAWN TULLY

Change the World
WE FOUND MORE THAN 50 COMPANIES TAKING ON SOCIETY’S UNSOLVED PROBLEMS—AND BOOSTING THEIR BUSINESS AS A RESULT.

A Shoe With No Footprint
The athleisure startup Allbirds’ eco-friendly approach has earned it a loyal following. Now the company is doubling down on a running shoe made of natural materials.
BY SHEILA MARIKAR

And Then There Were Two
Here’s why the China-U.S. rivalry is at a crucial turning point— and what it means for business.
BY GEOFF COLVIN

Is BP Ready to ‘Think Outside the Barrel’?
New CEO Bernard Looney has a bold plan to move BP into clean energy and out of oil. Critics say they’ve heard it all before.
BY VIVIENNE WALT

Amazon Was Built for the Pandemic
The data-driven colossus is likely to emerge stronger than ever from this crisis.
BY BRIAN DUMAINE

Uber Swerves to Survive
COVID-19 gave the ridehailing giant a chance to strip itself down to the chassis and rebuild—just in time for its Fortune 500 debut.
BY ADAM LASHINSKY

The Case of the Missing Toilet Paper
How a panicky surge in sales flushed the toilettissue supply-chain model down the drain.
BY JEN WIECZNER

Strategies for Survival
From restaurants to retail, airlines to energy, how hard-hit industries are adapting in a time of crisis.

How Zoom Zoomed
A quiet hit among business users when the pandemic struck, a young company struggles to serve consumers.
BY MICHAL LEV-RAM

A Planet in Crisis
OUR WARMING EARTH IS AN EXISTENTIAL THREAT. THE CORONAVIRUS OUTBREAK—OR THE NEXT ONE—COULD BE TOO. 
HOW BUSINESS IS COPING WITH THE CHALLENGES OF AN INTERCONNECTED WORLD

Putting the Money Squeeze on Fossil Fuels
How banks, asset managers, and insurance firms are driving change—and why they need to move faster. 
BY BILL MCKIBBEN

The City That Sees All
In China’s vanguard “smart city” of Shenzhen, the trains run on time, and cameras run all the time. But at what cost? BY GRADY MCGREGOR

Plotting the Rise of the Megacity
How the 20 most populous urban areas have grown since 1990, both in physical footprint and population. BY BRIAN O’KEEFE & NICOLAS RAPP

The Quest for Human-Level A.I. - Big is Tech investing heavily to develop A.I. that could radically reshape the business world.

TikTok: China Starts the Clock - The addictive video-sharing app is the first A.I.-powered Chinese effort to hit it big in the west and more....

20 of the Sharpest Minds Weigh In.

Facebook and Libra: Hanging in the Balance - By Robert Hackett.

Coping With a Bad Trip at Airbnb - By Aric Jenkins and more...

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October/November 2021

FORTUNE covers the entire field of business, including specific companies and business trends, tech innovation prominent business leaders, and new ideas shaping the global marketplace. FORTUNE is particularly well known for its exceptionally reliable annual rankings of companies. FORTUNE furthers understanding of the economy, provides implementable business strategy, and gives you the practical knowledge you need to maximize your own success.

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Magzter Inc. is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 80 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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which gives digital readers unlimited access to 8,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

Fortune US Magazine - July 2019

Fortune US Magazine - July 2019

In this issue

The Shifting Fortunes Of Automation

Temperature Rises On Digital Health

Selling Seychelles For The Seashore

Small Loaves And Forever Rolls

The Dilemma Of 'Green China Inc.'

Tiktok Is On A Tear

Equal To The Task

The Biggest Burners

A Diamond Takes The Rough

The Fall And Rise Of VR

Fortune US Magazine Description: