Bloomberg Businessweek US Magazine - August 10, 2020
Bloomberg Businessweek US Magazine - August 10, 2020
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In this issue
Google’s Dominance of Search Ads Sure Is Taxing
The company’s health-care push is a case study in tech giants’ monopoly power.
Private Equity Was Supposed to Cure Ailing Hospitals
A Cerberus buyout leaves investors flush and medical centers deep in debt.
Pepsi’s Unlucky Number
A ’90s marketing stunt led to disaster and death in the Philippines..
A rebate meant to lift Italy's economy widens a class divide
The pandemic worsened global inequality. Now some measures meant to help are widening the gulf
8 mins
The Aborted Airline Takeoff
Early signs of recovery have been stalled by Covid flareups during prime travel season
5 mins
Silicon Valley Failed To Think Different
Tech companies’ mostly White workforce reflects years of broken promises on diversity
9 mins
When oil went negative, a group of traders made a killing
When oil prices went negative, a few traders above a London pub made a fortune. Did they also help cause the crash?
7 mins
Saving America's Black Banks
An activist rapper brings attention—and customers— to the few remaining Black-owned financial institutions
4 mins
Joe Biden Learns to Love Deficits
The Democratic nominee is willing to spend big on issues such as climate and inequality
5 mins
Hong Kong's Counter Revolutionaries
Pro-democracy restaurants get creative about speech as Beijing clamps down
5 mins
A ‘DEI' To-Do List
Your company has committed to becoming more diverse. How do you make that happen?
6 mins
Google Dominates Search Ads More Than Ever. It's Working Through That
If you’re a therapist—or any small-business owner, really— you live and die with Google. Regulators may step in
10+ mins
THE COLA CONTEST WITH 600,000 WINNERS
DECADES AGO, PEPSI’S NUMBER FEVER PROMOTION CAPTIVATED CONSUMERS AND PROMISED TO END COKE’S DOMINANCE IN THE PHILIPPINES. BUT AN ERROR AT A BOTTLING PLANT LED TO DISASTER
10+ mins
Bloomberg Businessweek US Magazine Description:
Publisher: Bloomberg LP
Category: Business
Language: English
Frequency: Fortnightly
Bloomberg Businessweek delivers the business information you need: surprising and timely perspectives on the most important issues of today and unique stories you won’t find anywhere else. With Bloomberg Businessweek you'll have the insights you need to take advantage of the new reality and thrive in today's complex global economy.
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