ZBBZ is the latest addition to the Zaobao family of publications. ZBBZ stands for Zaobao Bao Zhi 《早报报志》, where “Bao Zhi" is a portmanteau of the Chinese words for "newspaper" and "magazine". The publication combines the intelligence of newspaper journalism with the sophistication of magazine design. Launched in 2009, ZBBZ is a high-end bilingual (English & Chinese) luxury magazine for the affluent and high-achieving reader who appreciates intelligent journalism and the finer things in life. To advertisers, ZBBZ is an excellent publication for anyone aiming at a readership of high net worth individuals. Readers can choose to read a story in Chinese or English or both. The “news-gazine" endeavours to offer readers an engaging reading experience in whichever language he or she chooses, but one does not replicate the other in content. ZBBZ aims to inspire readers to embrace new horizons, to make things happen, and to celebrate new ways of looking at life, through the eyes of those walking a few steps ahead. ZBBZ is spearheaded by Managing Editor Dr Ng King Kang, who is also a senior correspondent with Lianhe Zaobao.
Singapore’s Game Changers As the country marks its 52nd birthday this month, ZBBZ celebrates the success of movers and shakers from various fields who have kept our flag flying high From Fan To Owner A self-confessed Aman junkie, Russian developer Vladislav Doronin aims to retain the DNA of the luxe hotel chain even as he takes the brand to new locations Crossing America By Train Why fly and miss all the sights when you can journey across the United States, from coast to coast, west to east, by train? 新成绩单 8月欢庆国庆之际，ZBBZ访问不同领域的佼佼者，从餐饮、科技到人文，在分享他们的成功之余，也为国家记下一张漂亮的成绩单。 从铁粉到主人 俄罗斯房地产大亨弗拉迪斯拉夫·多洛宁从安缦度假酒店的超级铁粉，摇身一变成为酒店的主人后，致力于维特品牌的经营理念。 横越美国大陆 全程5500公里，耗时80小时的铁道之旅，从美国西部的旧金山郊外爱莫莉维尔市穿越美国心脏地带，到达东部的纽约，沿途都是飞行所看不到的壮观美景。