The Singapore Marketer
The Singapore Marketer magazine is the quarterly publication of Marketing Institute of Singapore that congregates the latest trends and issues that concern marketers today. With its strong editorial content, the magazine is today Marketers' most trusted companion. It's now FREE on Magzter for a limited period only! Get yours now!
As a jumpstart to the new year, MIS would like to wish all readers a Happy New Year! Big Data & Analytics is the backbone of most marketing activities in 2016 and years ahead of us. Have you wondered what are the data trends in 2017 and how to win big with the customers using data? We are here to guide. Packed in this issue are quick tips and interviews with data guru from Microsoft as well as content master from Hootsuite Media Inc. Don't miss the first issue of 2017 as we have geared up for greater content in the new year. Cheers!