The Singapore Marketer - October - December 2017

Publisher: Marketing Institute of Singapore
Category: Business, Education
Language: English
Frequency : Quarterly

The Singapore Marketer magazine is the quarterly publication of Marketing Institute of Singapore that congregates the latest trends and issues that concern marketers today. With its strong editorial content, the magazine is today Marketers' most trusted companion. It's now FREE on Magzter for a limited period only! Get yours now!

October Issue of The Singapore Marketer may come slightly late but we have packed in a series of interviews from marketing gurus, including the Father of Modern and Future Marketing Marketing, Professor Philip Kotler. Professor Kotler addressed the some of the most commonly asked questions such as 'How does the 4Ps of Marketing still applicable to today's context of Marketing?" and "What are the marketing rules in disruptive times like today?" Brand Storytelling remains the main theme for October issue as we would like our contributors to share some storytelling techniques that can help you better reach out to your customers in the upcoming festive seasons.


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