The Singapore Marketer magazine is the quarterly publication of Marketing Institute of Singapore that congregates the latest trends and issues that concern marketers today. With its strong editorial content, the magazine is today Marketers' most trusted companion. It's now FREE on Magzter for a limited period only! Get yours now!
Have you noticed our new look? We've gone bigger! We believe in evolving in order to stay relevant. And you, our readers, can evolve with us. Organisations and their brands need to constantly communicate with their clients. Sometimes, the communication is one-way. But as you will read in this issue, that will have to change. Our Editor-in-Chief states thus, "The customer journey has changed tremendously in recent years. Technology and social media has given rise to many more opportunities for interaction and engagement. Each touchpoint is an opportunity for a company to engage, connect and remind consumers of why they love your brand." So read on and don't forget to provide feedback!