The Singapore Marketer
The Singapore Marketer magazine is the quarterly publication of Marketing Institute of Singapore that congregates the latest trends and issues that concern marketers today. With its strong editorial content, the magazine is today Marketers' most trusted companion. It's now FREE on Magzter for a limited period only! Get yours now!
There is no doubt that social media is a good way to reach out to people especially in this Facebook, Instagram and Snapchat dominated world. However, have you thought of its appropriateness? How many people deliberately go to the various social media platform in search of their favourite watch or apparel? You often see sponsored ad in social media channels, but are they really effective? Think again. There may be other ways to reach out to your target audience subtly yet more effectiveness and long lasting. Flip on the pages if you are keen to read about them!