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With 'aim 2019' we the modern parents - you and us - are going to reinvent the media targeted at us. The 'Giants' that dominate newsstands and book shelves today, ride on celebrity stories driven by commercial agenda. Where are 'we' in the picture? Somewhere on the fringe? Trying hard to keep up with the Joneses? 'aim' puts parents and families right in the center, at the heart. With no commercial messages, no peer pressure, 'aim' is an intimate conversation of discovery - discovery of the 'I', the 'We' and the 'Us'.
aim2019 focuses on STORIES, stories that matter. They say that the stories we hear and the rituals we follow creates our world. 'aim 2019' explores stories through myths and modern research. * 'Rich people's problems' - conversation with noted psychologist and author Barry Schwartz on problem of affluence and paradox of choice. * 'We are living in a myth' - read from the works of and interview with famous mythologist Devdutt Pattanaik. * 'Storytelling is like glue' - discover the power of stories and storytelling with acclaimed storyteller Jeeva Raghunath Plus * What is it like to grow up in different countries? * Grandparents role in modern families * Explore the art and skill of storytelling with professional storytellers from Singapore. * What's Happening in 2019 - Key events to look forward to.