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While technology has been reshaping and transforming businesses and societies for decades, the ongoing pandemic has recently ushered in a new digital-oriented way of life that is not only safe but convenient too, especially with Covid-19-related restrictions and SOPs still in place. With that, the L’Officiel Malaysia March 2021 issue is here to explore the rise of phygital with an otherworldly analogue-meets-digital cover story fronted by Chinese supermodel Xiaowen Ju in Celine S/S ’21. Fashion houses such as Gucci and Prada have recently combined IRL with the URL to pull off the season’s most memorable shows as seen in Let’s Get Phygital! Meanwhile, The Fashion Of Time touches on how the collab footprint between fashion and horology is gaining traction and traverses the phygital spectrum spanning fine watchmaking to connected watches. With the surge in online shopping, makeup and skincare brands are giving phygital a much-needed push to replace product sampling as uncovered by Digital Makeover. Homegrown fitness brands are also revising their game plan in response to the Movement Control Order (MCO) as they move their business online over at Staying In, Working Out.

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