Sustainability and Trends
Summer has arrived, and with it the most incredible collections, trends in fashion, motors, design and architecture. In issue number 70, we wanted to pay special attention to the role of sustainability today. So we went out and asked: just what is sustainability all about? The concept has been around since the beginning of humanity and consists of a series of ecologically correct, economically viable, socially just and culturally diverse ideas, strategies and other measures aimed at preserving the planet, natural resources and the well-being of humanity. To make the future brighter and more civilised, fashion can be sustainable, engines can be sustainable and architecture too. That’s why, in this issue, we will introduce you to some ecological projects and some differing opinions on sustainability. We invite you to read the words of the architects Siza Vieira, Eduardo Souto de Moura, João de Sousa Rodolfo and others of renowned work and quality. Take your time to look at some exciting ecological and modern architecture projects, or join TRENDS on its visit to the Concurso de Eleganza Villa d’Este. Six months from now, we’ll get back to you.
Happy reading!

Christmas is around the corner and trends, in the most varied of areas, beguile us. We need to surround ourselves with touchstones: in fashion, in furniture, in design, in architecture and in motor vehicles. But above all else, keep an eye out for what is yet to come. For this reason, and as always, our pages are overflowing with trends for our readers, right throughout issue no. 69. Here you’ll the very latest in styles, interests, concepts and news. We compose every issue as if it were an architecture or interior design project for your house, because, we are, after all, also working for you every time we compile another edition of TRENDS. Once again we have striven to ensure a close bond between content and reader, and this we achieve through the latest trends, giving you something engaging to read on these chilly winter evenings. Enjoy the heat of the fireplace as you leaf through the magazine, choosing your Christmas present for this year. Don’t forget, Christmas is almost on us! Celebrate it with us! Look inside for plenty of suggestions for a truly festive and taste-filled season! 

The world spins, and every second, every moment, we spin with it. This is one of the absolute certainties that we have. It is also a certainty that, in sync with trends, we are always enriching one another. Everything has an influence. Everything is in sync. Fashion, for example, influences architecture when it strengthens the quest for what is different, what is new. And we all go around constantly looking closely at trends and behaviours. In every area we address in TRENDS, the word “sync” always goes hand in hand with the design, with the choice of materials, with the spaces and finishes, in sync with colours... Fashion, once again, harmonises with decoration, through vintage looks, bold at other times, with summer or winter colours... They always walk alongside design, decoration, what is different. At the same time, all other areas – architecture, interiors and motor vehicles – live in sync with each other. The universes converge and harmony is always there. In sync with us, in this new issue, among many other brands and personalities, we find: Filipe Paixão (architect); legendary watch brand Rolex (with the story of Hans Wilsdorf); Lalique (the French crystal producer); and Love Tiles (which celebrated 10 years with the launch of a book and the opening of a new showroom).
For all this, get in sync with us and happy reading!

Welcome to TRENDS! And to everyone who believes in it. Another issue has arrived. In 2018, TRENDS is heading for another year conquering worlds and trends. As we celebrate the magazine’s 14th anniversary, we wanted to do something different. We’ve added more pages to this issue to bring you new, bolder and more irreverent content. More faces. More projects. More fresh ideas. All in a single issue, one with memorable content and brands that make an impression. This is another issue to be read and kept. A varied palette of national and international articles reveal the best in architecture, in interior design, in trendsetters, in fashion and in the motor industry. More sophisticated and pleasure-giving, the texts herein will not only inform you, but have you transfixed for more than 200 pages. We pass on the stories of our interviewees and their professional experiences; we make room for the most varied of opinion makers; and we dare to invite you to absorb all this information as you take your time to read every page of this, issue 67 of the magazine. Happy reading!

The time is right to talk about trends for winter 2017. About colours. About combinations. Latest arrivals and styles will make all the difference when temperatures plummet. The bold, warm-hued architectural projects and the interior design projects that we reveal in this issue, number 66, are perfect for getting up to speed. Check out the colours, the trends, the inspiring looks, the soft hues, and break the rules. The designs of the projects we have chosen for this issue fully match the style of products that we also reveal to you in these pages. Everything is a reflection of the desire for winter. For the cover we have chosen a villa designed by Corpo Atelier, from the Algarve, which brings to mind the pleasure of cosy time spent with family on cold winter nights. And with so many plans and sketches, we also introduce you to Lebanese interior designer and conceptual product designer Richard Yasmine. Equally, we present the eu.sei.que.vou.te.amar showroom of Portuguese architect and decorator Vítor Almeida. And, at a time in which the word ‘technology’ rules, as it almost always does, we reveal to you the motoring trends of the future. Think about it! Happy reading!


In a whirl of momentum, creativity and passion we bring to you, in this new issue of TRENDS, some of the most fascinating stories and projects, and the faces behind them. We talk to the team at architecture practice Spaceworkers; we discover fashion designer Teresa Bacalhau’s brand Antiflop – which reproduces works of art on fabrics to produce stunning scarves. We tell stories, such as that of Italian Master Jeweller Damiani, which has been shaping gold, precious stones and pearls since 1924, and which is a leading example of jewellery savoir faire. We talk about the new furniture collection from Adele-C, designed by Alessandro Zambelli; and we unveil one of the revelations of 2017: the first limited edition of the AeroMobil Flying Car, which will soar above the earth from 2020. And, in this issue, whether in the air or on land, we present unique and unmistakable brands, representing their nations around the globe, whether through technology, real estate, architecture, design or fashion. Stories deeply rooted in tradition and in the passion imparted in these life projects by their creators. 


As we create this special issue it is with a smile on our faces. In the following pages, we’ll introduce you to unique creators and projects. Creators for whom the passion and the satisfaction that they transmit in what they do is what counts most towards making them happy and feeling accomplished. Creators in the most diverse areas that make their mark in this world with amazing and inspiring projects. Such as Lotfi Sidirahal, Moroccan architect and founder of Atelier PoD, who had a smile on his face as he introduced us to the long Green Mountain, the site in which his luxury project Anantara Jabal Akhdar Resort can be found. But also Sofia Andrez, with her passion for life and for decoration; Topázio, which for more than 140 years has been meticulously shaping silver; Miguel Stanley, dentist, who has helped create perfect smiles; and Domagoj Dukec, designer at BMW. These are just some examples of success that manage to the change the lives of many. Because the secret is happiness!

Focusing on the best that history has given us seems to be the premise guiding many contemporary creative minds, who look to the past for inspiration. This is certainly the case of the Bisarro project, which revives the age-old art of Bisalhães black pottery; of the vintage-style motorcycles created by Ton-Up Garage; and of Freakloset, which reinterprets classic footwear models, customising them with bright colours and new materials. This is what architect João Mendes Ribeiro has done too, in a range of rehabilitation projects on historic buildings, expertly updating and restoring them.
On the following pages, past and present walk hand in hand alongside the surprises the future has in store for us. Bold architectural and interior design projects, irreverent fashion collections and prototypes of futuristic motorbikes, cars and yachts are brought to you with stories that look to the past to develop the trends of here and now.


In this new issue of TRENDS, we set off towards the land of dreams, reaching out to designers that transform fantasy into reality. Creative minds with no need for magic wands or pills and potions. All they require is the power of an idea, which, when moulded in the right way, is able to change the world. Marcel Wanders, Christian Grande and Valentim Quaresma are examples of this verve that brings fantasy to the world, which becomes real as someone else’s desires take shape. Because design lives from desires: the desire to change, the desire to be exclusive, to be the best. The urge to make dreams come true, no matter how unusual. Without concerns or fears, do you dare to dream?

A quarterly publication, House Trends is a bilingual magazine (English and Portuguese) featuring the most innovative of trends in architecture, design, lifestyle, motors and fashion. Having become a leading cosmopolitan publication, House Trends enjoys a growing readership, attracted by its bold graphic and editorial style that sets it apart and which has earned it a place among the most daring publications in its area.

(...) It was in seeing the world, with the true taste for adventure of the Portuguese, or simply in being attentive to how it spins, that the faces behind OODA, Oitoemponto or ByFly have imposed their creativity and talent, proudly contributing to this change that the world lusts after. 

And it is these changes that we bring you in this issue of TRENDS, changes that take the world forward. Because if the world moves forward, we move forward with it.

When the international situation wasn’t particularly favourable to entrepreneurialism, creativity and the ability to think out of the box arrived in force to prove that adopting innovative formulae can prove the secret to success, even in difficult times. And it is these cases, made of perseverance and imagination, which we bring you in this issue. Cases such as that of Undandy, a Portuguese custom footwear platform, of the Portuguese electric vehicle Veeco, which is set to hit the road soon, of Space Inverters, a national company specialising in interior design, or of architect Ana Aragão, who swapped designing buildings for drawings illustrating imaginary cities. It is success stories such as these, which cross various worlds, from design to architecture, that make up issue #59 of TRENDS, which once again comes to you packed with inspired and inspiring projects. 

Welcome to the new TRENDS. Anyone who reads us regularly and who knows the journey we have taken over the last 11 years, which has led us to evolve from House Traders to House Trends, knows that we have never been scared to take risks and to take new steps towards what our readers are looking for. And so TRENDS comes to you now in a version of the magazine that has been with you for more than a decade that is more elegant, and focused on its readers. The same concept, the same dedication, more news, more trends.
As António Gedeão once said, in the poem Pedra Filosofal [Philospher’s Stone], “let the dream rule life, whenever a man dreams let the world jump and advance”. And we say this to you, ruled by the daily dream, to grow and progress to always do more and better. And to bring to you, more than a magazine, a style and philosophy of life: always ahead of its time, knowing and appreciating the difference.
TRENDS, Know the Difference

In the first issue of the year, in addition to daring news and innovative designs, House Trends (#55) brings you stories of transition and evolution. It tells you, for example, of the career of Fernando Guerra, who had merged his training in architecture with his passion for photography to become one of the most successful architecture photographers of the moment. Or of the history of Topázio, a Portuguese brand whose 140-year background in the art of silver allows it to reconcile today’s trends with yesteryear knowhow. In the pages of this issue you’ll also fine daring projects from around the globe, such as the surprising architecture of the Fondation Louis Vuitton, designed by Frank Ghery, the fluid décor of the SND Fashion Store, the astounding Quadrofoil, a water vehicle promising an amazing experience, or the captivating environments of the Adelphi Hotel and of the Light Cave bar/restaurant. 
From the most alluring of designs to the latest fashion trends and most promising prototypes, the first House Trends reaches your hands packed with ideas to kick off 2015 with a bang.

In its 54th issue, House Trends promises to take you on a journey around the world in search of the most irreverent trends and of the most fascinating news.
On this trip together around the globe we discover the success story of GRIGI, the Portuguese brand that is a pioneer in the use of knitted cork, the masterful renovation of the Stora Hotellet, in Sweden, the revolutionary concept of the AeroMobil 3.0 car-plane and the original Le Coiffeur beauty salon, among many other captivating projects in the areas of architecture, design, fashion, cars and lifestyle.  
 


Countering the calmer rhythms typical to the summer months, the 53rd issue of House Trends reaches you packed with energy and exciting projects.
Page after page, you’ll be inspired by architectural projects, be fascinated by the most daring of cars and yachts and be introduced to the most alluring holiday destinations and hotels for your travels.
As you look through the new issue you also find features on Milf Skateboard Tailors, Vertty and Greenboots, entirely ‘Made in Portugal’ projects resulting from the creativity of young Portuguese entrepreneurs. House Trends also meets up with Guta Moura Guedes, cofounder and president of experimentadesign, who tells us about this platform as it celebrates its 15th year.

From hot-off-the-press architectural projects to the latest ecological design solutions and amazing cars and yachts, House Trends is back to bring you the most fascinating projects in the world.
In this issue, House Trends guides the reader through the history of Viarco, the only pencil factory in Portugal, and gives a tour of the world of cultural merchandising, in which Portuguese firms Artwear and UNKNOWNDesign have enjoyed growing success, and currently create pieces for leading European museums.
We take advantage of the arrival of spring to introduce what’s new in fashion and accessories for the new season and to present the latest interior design tips, revealing bold and innovative solutions.
For leisure time, in addition to travel destinations such as Liechtenstein and New Caledonia, House Trends suggests stunning hotels such as Mira Moon, Hong Kong’s latest cosmopolitan icon, or the alluring tranquillity of the Kurà villas, in Costa Rica.

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Trends - Issue 70

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