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What does the word mean, really? Is it a sizable social media following? An adoring fan base that will hit double-tap at a moment’s notice? Or is it an enviable list of tagged designer threads peppering a curated social media timeline? Taking back the real meaning of the word, we crack open the modern-day dictionary and dissect what it truly means to be of influence in this day and age with contemporary tastemakers, fashion superstars and gifted actresses of their time, Heart Evangelista-Escudero and Lovi Poe. With precisely lined eyes, stick straight hair and high-octane fashion, Heart Evangelista-Escudero and Lovi Poe are the perfect embodiment of what it means to adapt to the ever-changing planes of society. Actresses and personalities by association, these two faces of beauty have hit their stride in the digital realm as they slowly and surely make their presence felt online with their sterling fashion and lifestyle moments. No longer just sticking to just one facet, the two stars show us how it means to be influential—in the truest sense of the word. Following an almost obsessive interest for all things digital, we spin our stores in fashion, beauty and lifestyle to keep up with the times. From Millennial-favorite fashion brands, Instagram-popular beauty finds to navigating a breakup online, we cash in on all things now and noteworthy. This is the age of influence. In whatever way you choose to see and understand it, know that you still have command what content you consume. Perhaps that is most riveting thing about this era, that ultimately and more than ever, you are the end all and be all. As it has and will always be. Happy reading…and clicking.

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