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MMC2016 DATA DRIVEN INSIGHTS - Data, the four letter word that has been on the lips of every marketer in 2016 is going to play an even bigger importance to the industry in 2017. OLD SPICE - NATURE ADVENTURE: Old Spice created the world's first branded, live-action, realtime video game to reach out to millennial gamers..
MARKETING is Malaysia’s Number 1 industry magazine for the marketing communications industry and is read by almost 30,000 readers who are affluent, advertising, media and marketing decision makers. It has an ABC-audited circulation of 12,525 copies per month and is dedicated to the pursuit of excellence in all facets of marketing communications and serves as an observatory of the marketplace for ideas, insights and inspiration in the region. With a heritage that spans more than 16 years, its readers are discerning and first movers on new products and innovations. Our readers earn on average in excess of USD $2,000 a month. MARKETING also organises major industry events like the Malaysian Media Conference, Malaysian CMO Conference, CREAM Awards, Product of the Year and is the home to the Malaysian Chief Marketing Officers (CMO) Circle. MARKETING is the ideal medium for you to utilise in strengthening your presence, building your brand’s name and identity as well as highlighting your products and services amongst our esteemed readers. MARKETING aims to provide the Malaysian view on all issues that can help companies to become better at what they do. Our cover stories will be unique and catchy and we strive to be different and yet completely relevant in all that we feature.