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UX: el nuevo campo de batalla : El mktg. impulsado por el usuario da lugar a una nueva era donde la experiencia del usuario es la clave del éxito. IMS Tecnología y medios de vanguardia ; Descubren oportunidades en digital : Las agencias de investigación de mercado Millward Brown, Nielsen y Nielsen IBOPE aumentan sus oportunidades al medir las redes sociales de las marcas más allá de los clics ;

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