Revista especializada de Mercadotecnia, BTL y Retail.
Durante 2020 se invertirán en México 61,593 millones de pesos, una cifra superior a los 58,181 millones de pesos destinados a la industria en 2019. El coronavirus Covid-19 tuvo impacto en ella.

Como cada año, la revista InformaBTL se enorgullece en presentar
el listado de las Mujeres Líderes 2024. De acuerdo con Women in Business 2024, solo 33.5% de las mujeres están al frente de puestos directivos, situación que de no ser atendida, no alcanzará la paridad de género en puestos estratégicos hasta el año 2053. Por ello, destacamos la labor de estas líderes resilientes, que luchan contra las desigualdades y en industrias dominadas por los hombres. De primera mano, ellas nos cuentan sus historias personales y cómo han labrado su camino hacia el éxito. 

INFORMABTL TIENE EL HONOR DE PLASMAR EN LAS SIGUIENTES PÁGINAS EL ORIGEN DE EMPRESAS
EXPERTAS EN CONSUMO, EXPERIENCIAS DE MARCA, EVENTOS, BRAND EXPERIENCE, PR Y OTRAS CATEGORÍAS

En estas páginas reunimos a varias de las mentes más brillantes del retail y exp.
personas que gracias a sus talentosos equipos que conforman agencias y marcas, lograron crear experiencias de gran impacto y que este 2024 son reconocidas por sus altas dosis de creatividad, disrupción e innovación.

Campañas disruptivas y emotivas, mensajes poderosos que conectan con la audiencia bienes y servicios de gran calidad, colocar al consumidor el centro de todo, y prestar atención a sus necesidades, son algunas de las características que distinguen a las crushmarks que en este número te compartimos.

Los publirrelacionistas deben adquirir nuevas habilidades para enfrentar el futuro con éxito. Líderes del sector nos hablan, desde su perspectiva, sobre tendencias y lo que le espera a las RR.PP. en 2024.

¡18 años de innovación y resiliencia!
Para conmemorar esta ocasión embarquémonos en un emocionante viaje que nos llevará a través del pasado, presente y futuro del Marketing Below The Line, de la mano de los protagonistas principales de esta industria. Un ámbito que hemos atestiguado y en el que hemos sido participantes activos durante estas 18 vueltas al sol. 
¡Prepárate para una experiencia increíble!

Los "Titanes de Altura 2023”, que presentamos en esta edición comparten diferentes estilos de liderazgo pero con rasgos “human” en común.

En InformaBTL estamos orgullosos de presentar la edición 2023 de "Mujeres de Altura", donde nos acercamos y aprendemos de las mujeres líderes que están cambiando el mundo desde diversas industrias.

El Restaurante Temporal, ubicado en el corazón de La Condesa, fue el venue que recibió a líderes de opinión de Tolka, Prudence, Madison, Toyota, Grupo Modelo | ABInBev, Indian Motorcycle Company, AmasB Concepto, In Mood, Panam, y Tequila Cósmico, en un Networking Hall que desmenuzó el Event Marketing y Brand Experience desde las entrañas de cada marca y compañía que representan.

Innovators / Premios InformaBTL 2023 

El panorama competitivo actual depende en gran medida de la innovación. Hoy, predomina la voluntad en los líderes por buscar ferozmente nuevas formas de innovar porque no se pueden resolver nuevos desafíos con viejas fórmulas. 
La relevancia de entender el sentido de la innovación es para evitar usarla como una palabra de moda y, en cambio, tomarse el tiempo de comprender a fondo el proceso de innovación y entrar en acción.
Te presentamos Innovators 2023, lo que un día fue Premios InformaBTL y se reformuló a Masters del BTL, hoy es el referente de aquellos que llevan la innovación como estandarte al más alto nivel.

Realidad alterna, sucesor del Internet móvil, canal de experiencias inmersivas, gemelo digital… Reunimos a especialistas, pioneros y curiosos para conocer el destino de las marcas en metaverso.

PR Experience, el nuevo paradigma de las relaciones públicas

Despedimos el año con broche de oro con este especial donde los líderes de algunas de las empresas más importantes en México nos platican sobre su infancia, motivaciones
y enseñanzas de su liderazgo.

El 17 es un número que denota el equilibrio en el pensamiento y el análisis crítico, es un número sexy, atractivo y es la edad que cumplimos reportando lo mejor de las industrias de consumo, retail y BTL. 

Agencias que logran vencer los obstáculos y generan resultados increíbles.

Un homenaje a las marcas mexicanas que generan miles de empleos, recuerdan nuestro legado y nos deleitan con sus productos y servicios. 

100%
EMPRESAS CONSCIENTES

EL OBJETIVO ES QUE TODAS LAS EMPRESAS IMPULSEN Y EJECUTEN PROYECTOS ASG. EN ESTA EDICIÓN REUNIMOS A AQUELLAS QUE INSPIRAN A TRAVÉS DE SUS ACCIONES Y DEFINEN LA PAUTA PARA UN FUTURO SOSTENIBLE.



Rendimos homenaje a los Titanes del Marketing 2022;  líderes resilientes de diferentes industrias y con variados estilos de liderazgo. Conoce sus historias y filosofía de vida que inspira, motiva y permea su entorno profesional.

Estas empresas se han teñido de los colores del arcoíris, no solo con campañas de comunicación, sino con un cambio sustancial en su cultura empresarial y procesos para buscar la diversidad e igualdad

Rendimos homenaje a 51 mujeres líderes que demuestran su tenacidad para mantener a flote su barco empresarial y su valentía para darle la mejor cara a las nuevas tendencias y mantenerse a la vanguardia.

Dos años tardamos en recuperar las experiencias presenciales, sin embargo estamos entrando en un kairós donde disfrutaremos nuevas y mejores experiencias. Ya sean híbridas, digitales o presenciales, ¡rompamos los esquemas! 

En esta edición especial reconocemos a los Innovators 2022, líderes disruptivos que revolucionaron la industria en un periodo atípico. Nuestros ganadores nos comparten su filosofía de éxito, dirigen una mirada al futuro de la industria y en su conjunto nos muestran por qué son los engranes que hacen funcionar, crear y crecer la industria misma.



El cerebro humano se deshace del 95 por ciento de la información que recibe, por lo que el propósito de las marcas es habitar en ese 5 por ciento retenido, ¿cómo?, ¡enamorándolo! 

2022 es un año de recuperación, consolidación y crecimiento para la industria del BTL. El sector requiere de empresas que puedan capitalizar y hacer rendir los presupuestos de los anunciantes, por ello te presentamos algunas de las agencias que han demostrado su valor y que darán de qué hablar de forma positiva en los siguientes meses.

¡Felices fiestas decembrina! En esta edición, cerramos el año con broche de oro, subimos a la parte superior de la escalera corporativa donde se encuentra la administración de alto nivel, y reunimos a CEOs y VPs de marcas que han trascendido en el tiempo.

Mayo 2024

Abril 2024

Marzo 2024

Febrero 2024

Enero 2024

Diciembre 2023

Noviembre 2023

Octubre 2023

Septiembre 2023

Agosto 2023

Julio 2023

Junio 2023

Mayo 2023

Abril 2023

Marzo 2023

Febrero 2023

Revista especializada en estrategias de Mercadotecnia Below The Line y Retail, reportamos lo mejor sobre promociones, punto de venta, retail, activaciones y todo lo relacionado a Marketing Promocional.

btlbook 2017

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

InformaBTL Magazine - Abril 2020

InformaBTL Magazine - Abril 2020

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