CAMBIOS EN LOS PATRONES DE CONSUMO EN PDV
EL PUNTO DE VENTA HA LOGRADO SER IRREMPLAZABLE POR LA TECNOLOGÍA, ESTE SIGUE MUTANDO PARA EJECUTARSE A LOS NUEVOS HÁBITOS Y CAMBIOS VERTIGINOSOS EN LA CONDUCTA DEL CONSUMIDOR.

Los "Titanes de Altura 2023”, que presentamos en esta edición comparten diferentes estilos de liderazgo pero con rasgos “human” en común.

En InformaBTL estamos orgullosos de presentar la edición 2023 de "Mujeres de Altura", donde nos acercamos y aprendemos de las mujeres líderes que están cambiando el mundo desde diversas industrias.

El Restaurante Temporal, ubicado en el corazón de La Condesa, fue el venue que recibió a líderes de opinión de Tolka, Prudence, Madison, Toyota, Grupo Modelo | ABInBev, Indian Motorcycle Company, AmasB Concepto, In Mood, Panam, y Tequila Cósmico, en un Networking Hall que desmenuzó el Event Marketing y Brand Experience desde las entrañas de cada marca y compañía que representan.

Innovators / Premios InformaBTL 2023 

El panorama competitivo actual depende en gran medida de la innovación. Hoy, predomina la voluntad en los líderes por buscar ferozmente nuevas formas de innovar porque no se pueden resolver nuevos desafíos con viejas fórmulas. 
La relevancia de entender el sentido de la innovación es para evitar usarla como una palabra de moda y, en cambio, tomarse el tiempo de comprender a fondo el proceso de innovación y entrar en acción.
Te presentamos Innovators 2023, lo que un día fue Premios InformaBTL y se reformuló a Masters del BTL, hoy es el referente de aquellos que llevan la innovación como estandarte al más alto nivel.

Realidad alterna, sucesor del Internet móvil, canal de experiencias inmersivas, gemelo digital… Reunimos a especialistas, pioneros y curiosos para conocer el destino de las marcas en metaverso.

PR Experience, el nuevo paradigma de las relaciones públicas

Despedimos el año con broche de oro con este especial donde los líderes de algunas de las empresas más importantes en México nos platican sobre su infancia, motivaciones
y enseñanzas de su liderazgo.

El 17 es un número que denota el equilibrio en el pensamiento y el análisis crítico, es un número sexy, atractivo y es la edad que cumplimos reportando lo mejor de las industrias de consumo, retail y BTL. 

Agencias que logran vencer los obstáculos y generan resultados increíbles.

Un homenaje a las marcas mexicanas que generan miles de empleos, recuerdan nuestro legado y nos deleitan con sus productos y servicios. 

100%
EMPRESAS CONSCIENTES

EL OBJETIVO ES QUE TODAS LAS EMPRESAS IMPULSEN Y EJECUTEN PROYECTOS ASG. EN ESTA EDICIÓN REUNIMOS A AQUELLAS QUE INSPIRAN A TRAVÉS DE SUS ACCIONES Y DEFINEN LA PAUTA PARA UN FUTURO SOSTENIBLE.



Rendimos homenaje a los Titanes del Marketing 2022;  líderes resilientes de diferentes industrias y con variados estilos de liderazgo. Conoce sus historias y filosofía de vida que inspira, motiva y permea su entorno profesional.

Estas empresas se han teñido de los colores del arcoíris, no solo con campañas de comunicación, sino con un cambio sustancial en su cultura empresarial y procesos para buscar la diversidad e igualdad

Rendimos homenaje a 51 mujeres líderes que demuestran su tenacidad para mantener a flote su barco empresarial y su valentía para darle la mejor cara a las nuevas tendencias y mantenerse a la vanguardia.

Dos años tardamos en recuperar las experiencias presenciales, sin embargo estamos entrando en un kairós donde disfrutaremos nuevas y mejores experiencias. Ya sean híbridas, digitales o presenciales, ¡rompamos los esquemas! 

En esta edición especial reconocemos a los Innovators 2022, líderes disruptivos que revolucionaron la industria en un periodo atípico. Nuestros ganadores nos comparten su filosofía de éxito, dirigen una mirada al futuro de la industria y en su conjunto nos muestran por qué son los engranes que hacen funcionar, crear y crecer la industria misma.



El cerebro humano se deshace del 95 por ciento de la información que recibe, por lo que el propósito de las marcas es habitar en ese 5 por ciento retenido, ¿cómo?, ¡enamorándolo! 

2022 es un año de recuperación, consolidación y crecimiento para la industria del BTL. El sector requiere de empresas que puedan capitalizar y hacer rendir los presupuestos de los anunciantes, por ello te presentamos algunas de las agencias que han demostrado su valor y que darán de qué hablar de forma positiva en los siguientes meses.

¡Felices fiestas decembrina! En esta edición, cerramos el año con broche de oro, subimos a la parte superior de la escalera corporativa donde se encuentra la administración de alto nivel, y reunimos a CEOs y VPs de marcas que han trascendido en el tiempo.

Cumplimos 16 años de informar las acciones de marketing no convencional en México y el mundo. Para celebrarlo, hemos hecho una retrospectiva de líderes que circularon por nuestras páginas, recapitulamos algunas de las activaciones de alto impacto, las promociones que están en la memoria de nuestras ediciones, el resurgimiento de los eventos que anuncia que lo mejor está por venir. Recordamos los mejores lanzamientos, el material POP y hacemos un reconocimiento a las mejores agencias y marcas mexicanas. Acompáñanos en este viaje por un año lleno de retos y grandes oportunidades.

InformaBTL decidió rendir culto a las superagencies que la están rompiendo, a los héroes sin capa de la industria del marketing, a aquellos que tienen las habilidades más extraordinarias, de características excepcionales, con elementos fuera de serie; que con coraje y fuerza luchan por las marcas más valiosas, importantes y fuertes. Conócelas

¡Viva México! Rendimos homenaje a icónicas marcas de raíces mexicanas que cultivan nuestros campos, que llevan sus productos a nuestras alacenas y refrigeradores, que cruzan fronteras, y que se posicionan como las mejores en su categoría. 

ARTICULOS PROMOCIONALES Y SU DESAFÍO EN LA ERA HÍBRIDA 
El gran reto de la industria será destacar con la personalización de productos.

MUJERES LÍDERES DEL MARKETING BTL Y RETAIL
InformaBTL reconoce a las mujeres más influyentes del marketing BTL, que a lo largo del último año condujeron sus empresas al éxito. 

RANKING DE EVENTOS 2021
La virtualización de los eventos que surgió con la pandemia.

FUTURO DE LA PROMOTORÍA Y EDECANES 
LA ESENCIA DEL BTL QUE VINO LA PANDEMIA  REFORMAR

Septiembre 2023

Agosto 2023

Julio 2023

Junio 2023

Mayo 2023

Abril 2023

Marzo 2023

Febrero 2023

Enero 2023

Diciembre 2022

Noviembre 2022

Octubre 2022

Septiembre 2022

Agosto 2022

Julio 2022

Junio 2022

Revista especializada en estrategias de Mercadotecnia Below The Line y Retail, reportamos lo mejor sobre promociones, punto de venta, retail, activaciones y todo lo relacionado a Marketing Promocional.

btlbook 2017

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InformaBTL Magazine - Abril 2021

InformaBTL Magazine - Abril 2021

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