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Revista especializada de Mercadotecnia BTL y Retail. Esté mes presentamos el Estudio Anual de Artículos Promocionales. En 2017, 87 por ciento de los consumidores recibió un artículo de este tipo, número que revela no sólo su uso constante como estrategia de marketing, sino también muestra su efectividad y buen recibimiento del consumidor.

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