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In this issue

Revista especializada de Mercadotecnia Below The Line y Retail. Iniciamos el año con los mejores de deseos para todos nuestros lectores. Luego de un año de retos, sucesos naturales que sacudieron al país y cambios radicales en el consumidor, agencias BTL en México comparten lo que se avecina para este 2018 en dicha industria. Además platicamos con Claudio Méjan sobre su llegada a la presidencia de la AMAPRO.

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