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Magazine Description

Publisher:ASANTE MEDIA LIMITED

Category:Business

Language:English

Frequency:Monthly

Magazine Description: BIASHARA LEO (BL) is a full colour, glossy monthly business and management magazine. It was launched in September 2007. Its target readership is individuals who are either practising or aspiring to be entrepreneurs as well as management executives. Mainly , the said individuals are entrepreneurs running micro, small and medium enterprises ( MSMEs), small and medium enterprises ( SMEs) , students in higher learning institutions pursuing business and management courses and their respective lecturers, as well as executives in leading organizations in the public and private sectors.BL runs regular columns on marketing, leadership, strategic management and finance management among other key areas which are contributed by respected professionals. The magazine is also strong in the coverage of the financial sector and to this end, it works closely with microfinance institutions (credit only and banks), commercial banks and insurance companies.

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