Face-To-Face,Grabbing the ball balls,The sachet revolution,Blissful Villages,Spoke in the wheel,Cultivating skills,Nurturing innovation,Up and going,Crumbling Houses,The missing link,Wild tourism in INDIA,Constricting Land....

LLIN to Overcome Mosquito Menace.

Desi FMCG Eyeing Global Markets Patanjali expands wings.

‘Climate change, shrinking land next decade challenges for agriculture sector’
.

Malawi’s Farming Model Tackling Gender Inequality.

Rajasthan Agritech Meet fostering economic growth.

‘Rural & Marketing’-The magazine aims to integrate urban with rural market, where it helps corporates in shaping their business strategies on how to target rural India and its untapped potential, it also intends to act as a guiding force to the policy makers on how to understand the real ‘Bharat’ and the dynamics of rural India. The critical insights, business case studies and analytical, informed stories from experts in the field featured in the magazine keeps the faculty and budding managers abreast with the multi-faceted aspects and finer dimensions of rural markets and rural marketing that otherwise go un-noticed in the mainstream media. 


Unsung Heroes: Creating Livelihoods in Rural India.

Post Budget 2017-18 - 10 Strategies Companies Must follow to tap Rural Markets.

Fertiliser Sector Witnessing Recovery.

Vision for Vision - Eye Mitra plans to train 10,000 opticians in Rural India by 2020.
 
10 Vegetable Seed Fueling Growth of Agriculture.

How Pre engineered Structures can Revolutionise Rural Housing.

Take over - tussle takes off.

Union Budget 2017-18 - A Game Changer for Rural Economy.

10 villages on the verge of submergence, people get only assurance.

Integrating agri inputs with direct selling and e-commerce.

13 Reasons why GST can be a messiah for rural economy.

‘Rural & Marketing’-The magazine aims to integrate urban with rural market, where it helps corporates in shaping their business strategies on how to target rural India and its untapped potential, it also intends to act as a guiding force to the policy makers on how to understand the real ‘Bharat’ and the dynamics of rural India. The critical insights, business case studies and analytical, informed stories from experts in the field featured in the magazine keeps the faculty and budding managers abreast with the multi-faceted aspects and finer dimensions of rural markets and rural marketing that otherwise go un-noticed in the mainstream media.

Cover Story - Doubling Farmers’ Income: Reality or Political Stunt.

‘Rajasthan Minister Yoonus Khan on Global Agritech Meet’.

Plantix App: Detecting plant’s disease and recommending treatment.

Restructuring Plant Protection law: A help in sustainable farming?.

Cooperative Banks in Rajasthan: Farmers take the heat of governance problems.

Cover Story - Spurious Pesticides: Menace for Agriculture Sector. 

Agri Machinery - JCB’s new material handling products to drive Rural growth.

Farm Mechanisation - Can custom hiring be a can changer?,  

Case Study - Govt techie quits job, Aloe Vera farming makes him crorepati.

Marketing - 14 steps approach to Rural Marketing.

Cover Story - Jain Brothers: Fueling ‘Small Ideas, Big Revolutions’.

Untold story - Nawazuddin Siddiqui - The Experimental Actor Experiments on Farms.

FDI Liberalization - How would it benefit Rural India.

Listicle - 7 technologies that can transform agriculture sector.

AYURVET - Sustainable and a healthier tomorrow.

Agri-business Reefer Transport: The Missing Links.

MGNREGA: Attracting Again!

Cover Story - ‘We have created India’s first Social Brand’.

Farm-tech - X-Factor of Plasticulture: Things You May Not Have Known.

Research - 11 strategies to push climate smart agriculture.

Marketing - 9 reasons why you should invest in rural India.

Healthcare - IVF: Boon or curse for older women from rural areas.

Cover Story - Origo Commodities: Building blocks from farm to fork .

Agriculture - Measures that will make big difference in Kharif season.

Focus state - Telangana: How ‘Mission Kakatiya’ is transforming rural lives.

E-commerce - How will e-commerce industry in rural India evolve by 2020.

Forecast of good monsoon: set to boost rural economy.

Cairn India, a leading oil and gas exploration and production company, has been transforming lives of people in Barmer, Rajasthan. In conversation with R&M, Cairn India’s MD and CEO Mayank Ashar talks about the company’s vision of production, sustainable development, its community outreach initiatives and above all the idea of giving back...

The Union Budget 2016-17 focuses on rural economy with 110 % hike for agriculture sector. Several key reform measures with potential to change the game have been announced. Can these reforms lead us to a rural revolution? R&M Highlights analyses the Budget with reference to its implications on rural economy

The consecutive deficient monsoon which resulted into crop failures in many parts of the country, global slowdown in the manufacturing sector, drop in crop price realisation, decrease in public sector investment, inefficient farm credit and crop insurance mechanism have collectively squashed the tractor industry in India. R&M Highlights scans the factors behind the slowdown of the tractor industry and the way forward.

Farm production has jumped multi-fold since independence. However, its benefits have hardly reached the India’s largest community – The Farmers. Since 1995, the distress has forced more than 300,000 farmers to commit suicide across the country. R&M highlights digs out what went wrong from policymaking to plans implementation and is farmers’ plight a result of collective misdeeds of our policymakers?

India is full of creativity and innovative talent at the grassroots level. Innovation is the key
to development. Innovators can convert knowledge into social good and economic wealth.
R&M highlights the engagement of some brilliant rural innovators with society to
improve the quality of life at local level.

The transformed rural scenario in India demands marketers to adopt different strategy keeping in mind the evolving audience and their changing demographics. This is the right time for them to make bold moves – and to widen the gap between them and their competition.

With the increasing foodgrains production, the warehousing has become a big challenge for the country. Now, scientific processes and technology innovations have shown a new direction in foodgrains storage and supply chain. It is reducing the post-harvest losses and providing better options to the farmers. R&M highlights the changing dynamics of the warehousing sector.

Provisional data of Socio-Economic and Caste Census (SECC) 2011 for Rural India was released recently and the exercise aims to defeat poverty with better planning.

Rural India led a record 35 percent surge over a year in mobile phone and computer-based transactions with the government and that clearly indicates huge  demand and future potential of m-governance in the hinterland. 

Rural Economy:  Monsoon Mania 

Monsoon plays crucial role in Indian agriculture which employs half of the rural population. Vagaries of Monsoon adversely affect the sector. The increase in non-farm jobs in rural India has now changed the dynamics of rural economy. R&M analyses the impact of Monsoon this year on agriculture with reference to rural economy.

Small Cities, Big Opportunity: Consumer Durables Boom in Rural India: The consumer durables market in rural India is expected to witness steady growth in the coming years, provided the three major bottlenecks – lack of infrastructure, low distribution and poor availability of finance – are taken care of. 

On the sloppy land of Odisha’s Rayagada district, households once depended on migration, shifting cultivation pattern, and welfare schemes. CHES, Bhubaneswar of ICAR’s IIHR, introduced technological interventions to plant mango; it has helped improve the lives of tribal farmers in the region.

In just 50 years a water-rich nation has turned out to be a water-stressed one. India’s per capita water availability has reached below the critical mark of 1,000 cubic metres. And with 80 percent of the villages overdrawing groundwater, the country is close to deplete its reserves. What has gone wrong?

Rural India presents an opportunity of potentially adding USD 1.8 trillion to the Indian economy. The sector, on many important parameters, is doing much better than urban and is rapidly turning into a preferred destination for many big brands. However, marketers should not attempt to mould the rural population to urbanize senselessly and without directions. Rural population has its own strengths, roots and deliverables that will enable these people to carve out a parallel place alongside their urban partners.

In this issue of Rural & Marketing, we analyse how brand ambassadors help marketers in achieving their sales  target in India's rural.

Cover Story - Expectations of Rural Marketers - Modi’s Five\'s Formula for Rural.

BK Modi - India has bigger advantage than China.

S Suryawanshi - IFS to provide nutrition security.

A Marketer\'s Hurdles in Rural India, Education beyond Literacy, Mechanised sowing and more...

This issue highlights the Trans-Asian Railway -Modern Silk Route to change Villages of Asia and Indo-Australia-Collaborating in Dairy Farming Plus Forest Man - The creator of a \"Reserve  Forest.

This issue highlights Skilling India - A Challenge and Opportunity for Rural Bharat and A Contention Called GM Crops.

Rural & Marketing Magazine Cover - June 2017 Edition

June 2017

Rural & Marketing Magazine - June 2017

Rural & Marketing Magazine Cover - April 2017 Edition

April 2017

Rural & Marketing Magazine - April 2017

Rural & Marketing Magazine Cover - March 2017 Edition

March 2017

Rural & Marketing Magazine - March 2017

Rural & Marketing Magazine Cover - February 2017 Edition

February 2017

Rural & Marketing Magazine - February 2017

Rural & Marketing Magazine Cover - January 2017 Edition

January 2017

Rural & Marketing Magazine - January 2017

Rural & Marketing Magazine Cover - November 2016 Edition

November 2016

Rural & Marketing Magazine - November 2016

Rural & Marketing Magazine Cover - October 2016 Edition

October 2016

Rural & Marketing Magazine - October 2016

Rural & Marketing Magazine Cover - August 2016 Edition

August 2016

Rural & Marketing Magazine - August 2016

Rural & Marketing Magazine Cover - July 2016 Edition

July 2016

Rural & Marketing Magazine - July 2016

Rural & Marketing Magazine Cover - June 2016 Edition

June 2016

Rural & Marketing Magazine - June 2016

Rural & Marketing Magazine Cover - May 2016 Edition

May 2016

Rural & Marketing Magazine - May 2016

Rural & Marketing Magazine Cover - April 2016 Edition

April 2016

Rural & Marketing Magazine - April 2016

Rural & Marketing Magazine Cover - March 2016 Edition

March 2016

Rural & Marketing Magazine - March 2016

Rural & Marketing Magazine Cover - February 2016 Edition

February 2016

Rural & Marketing Magazine - February 2016

Rural & Marketing Magazine Cover - January 2016 Edition

January 2016

Rural & Marketing Magazine - January 2016

Rural & Marketing Magazine Cover - December 2015 Edition

December 2015

Rural & Marketing Magazine - December 2015

1. You agree that the use of Magzter.com, the application and its services, are at solely at your own risk. Neither Magzter.com nor its associates nor employees nor third party content providers guarantee that the service will be completely uninterrupted or error-free or foolproof against miscreant activities. Nor do they warranty that you will get the exact results as expected or promised by the website or product.

11. THE SERVICE AND ALL PUBLICATIONS ARE PROVIDED ON AN 'AS IS' AND 'AS AVAILABLE' BASIS. MAGZTER, ITS AFFILIATES, SUPPLIERS, LICENSORS AND AGENTS EXPRESSLY DISCLAIM ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. WITHOUT LIMITING THE FOREGOING, NEITHER MAGZTER NOR ITS AFFILIATES, SUPPLIERS, LICENSORS OR AGENTS, MAKES ANY WARRANTY THAT (I) THE SERVICE WILL MEET YOUR REQUIREMENTS, (II) THE SERVICE WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE, (III) THE INFORMATION THAT MAY BE OBTAINED FROM THE USE OF THE SERVICE OR THAT MAY BE CONTAINED IN THE PUBLICATIONS WILL BE ACCURATE OR RELIABLE, OR (IV) THE QUALITY OF ANY PUBLICATIONS OR THE SERVICE WILL MEET YOUR EXPECTATIONS. YOU ARE SOLELY RESPONSIBLE FOR OBTAINING AND MAINTAINING RELIABLE INTERNET CONNECTIVITY AND YOUR DEVICE. MAGZTER IS NOT RESPONSIBLE FOR YOUR INABILITY TO DOWNLOAD CONTENT. ANY MATERIAL DOWNLOADED OR OTHERWISE OBTAINED THROUGH THE USE OF THE SERVICE IS DONE AT YOUR OWN DISCRETION AND RISK AND YOU WILL BE SOLELY RESPONSIBLE FOR ANY DAMAGE TO YOUR COMPUTER SYSTEM OR MOBILE DEVICE OR LOSS OF DATA THAT RESULTS FROM THE DOWNLOAD OF ANY SUCH MATERIAL. NO ADVICE OR INFORMATION, WHETHER ORAL OR WRITTEN, OBTAINED BY YOU FROM MAGZTER OR THROUGH OR FROM THE SERVICE SHALL CREATE ANY WARRANTY.

2. You will maintain and promptly update that information to keep it true, accurate, current and complete. You are responsible for maintaining the confidentiality of your account and password and for restricting access to your computer, and you agree to accept responsibility for all activities that occur under your account, including the selection and use of all content and services.

2.You will maintain and promptly update that information to keep it true, accurate, current and complete. You are responsible for maintaining the confidentiality of your account and password and for restricting access to your computer, and you agree to accept responsibility for all activities that occur under your account, including the selection and use of all content and services.

3. In no event will Magzter.com or any person or entity or third party involved in the creation, production and distribution of the content on the website and the application be liable in contract or legally for any damages, including and not limited to, direct, indirect, incidental, special, and consequential incurred to you while or on using Magzter.com. By registering on the website or downloading the application, you agree that the provisions mentioned in this section shall apply to all use of and content on the website and the application.

3. Without prior written or authorised permission from Magzter, you should not modify, copy, distribute or sell any content obtained from Magzter as everything published here is the proprietary property of Magzter or its licensors. As such unauthorised use may also violate applicable laws including copyright and trademark laws, Magzter strictly prohibits these and will terminate your access and account if any such illegal activity is proved or detected. You should also stand liable for the damages caused by these unauthorised activities. Except as permitted by the Publication's lawful owner, you acknowledge that you do not acquire any ownership rights by downloading Publications accessed through the Service. Except as explicitly required under copyright law or permitted by the features of the Service you may not modify, reverse engineer, publish, transmit, display, participate in the transfer or sale, create derivative works of, or in any way commercially exploit or provide to a third party the content of the App, the Publications, or any portion of them without the express permission of Magzter and the owner of such content. We do not grant you any licenses, express or implied, to the intellectual property of Magzter or Magzter's licensors.

5. You specifically acknowledge that Magzter.com is not liable for any kind of defamatory or offensive or illegal conduct of other users or third parties or their content and that the risk of injury from the foregoing rests entirely with you.

8. Magzter reserves all rights to monitor the content published and inputted by you for the purpose of determining whether you are compliant with these terms and conditions and other operating rules determined by Magzter. Magzter has the right to take decisions about the content and delete them at its own will.

9. Magzter is a distributor and NOT a publisher of the Publications and so Magzter has no editorial control over the content, including opinions, advice, statements, services, offers etc., that is represented in the magazines. So Magzter will not take responsibility for the accuracy or the reliability for any information or facts provided therein or that is made available through the service, by anyone other than authorised Magzter employees who are acting on their official capacities. Accordingly, we have no editorial control over the Publications. Any opinions, advice, statements, services, offers or other information or content expressed or made available by third parties, including those made in Publications offered by the Service, are those of the respective author(s) or publisher(s) and not of Magzter. Magzter will not be liable for any loss or damage caused by your reliance on information obtained through the Service or from the Publications. The Service may contain links to other Internet sites and third-party resources and Magzter does not assume any responsibility or liability for communications or materials available at such linked sites. These links are provided for your convenience only. You are solely responsible for understanding any terms and conditions that may apply when you visit or place an order through a third-party site.

Choose your favorite titles from 40+ exciting categories

Details of the objectionable content, including its link on our platform

Download your favorite titles and read them offline, anytime and anywhere

Gift your loved ones with a Magzter Gift Card instantly and give them the freedom to read their favorite magazines and newspapers from thousands of best-selling titles.

Gift your loved ones with a Magzter Gift Card instantly and give them the freedom to read their favorite magazines from thousands of best-selling titles.

Gift your loved ones with a Magzter Gift Card instantly and give them the freedom to read their favorite magazines from {{magCount}} best-selling international titles.

Girish Ramdas is the Co-founder and CEO of Magzter, a New York based startup that has been making waves in the global digital publishing business. Magzter has crossed 80 million users since its inception in 2011 from more than 150+ countries with 1000s of magazines, newspapers and books from more than 4,500 publishers worldwide. He has more than 25 years of experience in cross-platform publishing, including print, mobile, and Web development. During this period, he has co-founded and run three successful start-up businesses. He has enabled magazine companies to go digital and helps them monetize their content across the digital world. Girish's deep industry experience in online, mobile and publishing ecosystems has made him an expert in acquisition, marketing and monetizing digital content across platforms globally.

In the event that you encounter any objectionable content on our platform, we have put in place a grievance redressal policy to address your concerns.

Magzter Inc. (“Company”, “we”, “us” or “our”) knows that you care about how your personal information is used and shared. Please read the following privacy policy (the “Policy”) to learn more about our privacy practices. By visiting any of the websites operated by the Company, and any sub-domains thereof, or using any of our mobile applications and other methods of content distribution (collectively, the “Service”), you acknowledge that you accept the practices and policies outlined in this Policy, and you hereby consent that we will collect, use, and share your information in the following ways.

Magzter Inc. is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 80 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

Magzter is committed to providing a safe and secure platform for our users. Please note that Magzter is merely a platform for publishers to distribute their content. We do not control or endorse the content published on our platform. We cannot be held responsible for the actions of our publishers or their content.

Magzter is not responsible for compensating any party that has suffered damages or incurred costs due to any content, or part of the content, that violates their rights. Magzter is not liable to face any legal action in civil court for any violation of rights caused by any content, or part of the content, that infringes the rights of a third party.

Magzter offers the world’s largest {{allyoucanread}} subscription service called {{gold}} which gives digital readers unlimited access to 9,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

Magzter offers the world’s largest “All-You-Can-Read” subscription service called Magzter GOLD which gives digital readers unlimited access to 9,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

Name

Note: This will only share the cover and the publication information, but not the content.

Please fill out this form if you need any help regarding publishing your content on Magzter

Prior to Magzter, he was the President of Dot Com Infoway (DCI) and Galatta Media. His duties included strategic marketing, partnership development, and monetizing content globally. DCI grew from a small team of 3 in 2000 to 300 by 2011 and was dealing with web, software and app development for clients globally.

Since we launched, Magzter has been committed to partnering with global organizations to provide the greatest possible newsstand technology & service to our customers. Whether you are looking to offer magazine subscriptions to your customer database or just want to learn more, Magzter is committed to helping your business grow. To find out more, please fill out the questionnaire below:

The DMCA allows us to restore the removed content if the party filing the original DMCA Notice does not file a court action against you within ten business days of receiving the copy of your Counter Notice.

This Policy covers Company’s treatment of personally identifiable information (“Personal Information”) and other information about you and your computer or device that Company gathers when you are accessing the Service. We may collect Personal Information from you, as explained in more detail below, and we use this Personal Information internally in connection with our Services, including to personalize, provide, and improve our products, services, content, and advertising, and to allow you to set up a user account and profile, to contact you, to fulfill your requests for certain products and services, and to analyze how you use the Services. In certain cases, we may also share some Personal Information with third parties, but only as described in point 4.

This title is included with your Magzter GOLD subscription

To analyze the quality of content and provide appropriate feedback to publishers

We have designated a Grievance Officer to address any complaints related to objectionable content.

We request that any complaint related to objectionable content be sent to the Grievance Officer through email to the above-mentioned email address. We also request that you provide the following details when making a complaint:

and the App that provides you the capability to order, subscribe to and receive the delivery of various magazines, books, news and magazine and publication related content (collectively known as 'Publications') and to have these digital versions of the Publications delivered to you

c. We also collect information associated with your use of the application in order to make personalized recommendations. If you provide your third-party account credentials to us, you understand some content and/or information in those accounts (“Third Party Account Information”) may be transmitted into your account with us if you authorize such transmissions, and that Third Party Account Information transmitted to the Service is covered by this Policy.

f. The Personal Information we collect allows us to respond to your requests, improve our products and services, customize the advertising and content you see, and communicate with you about new products.

is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

n. We will also use usage information in order to ensure users adhere to our Terms of Use. For example, a user’s usage information will help us confirm that a user only downloads a magazine or other content a permitted number of times or to a permitted number of devices.

which gives digital readers unlimited access to 9,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

Rural & Marketing Magazine - August - 2012

Rural & Marketing Magazine - August - 2012

In this issue

Rural & Marketing Magazine Description: