In this issue

November - December 2020

MISSING THE EMI OPPOORTUNITY

It’s hardly unusual for consumers to wish to own something they cannot afford to purchase outright. EMIs are the simplest way to fulfill this wish. They empower shoppers as well as retailers. While businesses in most sectors are working to make EMI sanctions ever easier and quicker, suspicious regulators have locked the jewellery industry out in the cold. The Retail Jeweller looks back to the pioneers of EMIs in jewellery, and around at the cutting-edge enterprises of today that are finding ways of bringing this essential tool of consumer finance back into the service of jewellery buyers

10+ mins

Undaunted by the economic downturn triggered by Covid-19, RK Jewellers has launched a premium boutique modelled on the lines of top notch international luxury brands

ROHAN SHARMA, Managing Director of RK Jewellers, ventured into his family business along with his sister - PRAKSHI SHARMA, in 2011. Started by his parents in Delhi in 1995, the store is a labour of passion and immense hard work from the entire family, and now, under the aegis of young leader, the brand has taken a leap into the luxury segment with a new expanded section on the second fl oor of the existing fl agships. The retail concept steers away from the mundane transactional experience usual at most Indian retail outlets and focuses on offering truly international luxury experience when it comes to hi-jewellery. The Retail Jeweller talks to Sharma about his new store and the road ahead

4 mins

RATNALAYA JEWELLERS Makes Luxury Jewellery Affordable, Fashionable & Accessible!

The customers will find deluxe, desirable, value-added and effortlessly reachable jewellery at affordable price points under one roof at the RATNALAYA JEWELLERS‘ New Jewellery Store at Kankarbagh, Patna, Bihar

3 mins

Skilling the unskilled How robust training brought down attrition rates for this jeweller

KARAN KOTHARI JEWELLERS identified the area that needs the most care for any business to achieve its ultimate goal. The jeweller focused more on their staff and has been reaping dividends since.

2 mins

Reinventing and finding solutions to every problem takes sales through the roof for this young jeweller

“I have also decided to give them an assurance card on every gold purchase, which will have details such as the jewellery weight and making charges, and other quality details. If we are transparent, the brand image will improve by leaps and bounds”

2 mins

Novel Ways To Make Internal Customers Happy

Ratnalaya Jewellers started fun activities to make sure that the new employees quickly fit into the organization and mesh with the existing team

1 min

KK Jewels immortalizes wedding jewellery shopping for the bride's family

An initiative that wrings out a tear of happiness from the family, ‘BRIDE OF KK JEWELS’ makes a bride feel how she should feel before her big day— special like a queen

3 mins

The ultimate detection device for lab-grown diamonds

The dedicated engineers and developers at DRC Techno are top-notch in their endeavour, giving customers the value for their money.

1 min

How the Natural Diamond Council cruised through 2020 in style

Despite a pandemic snuffing the life out of many businesses, the Natural Diamond Council converted 2020 into a bright year. From marketing to restructuring the brand, here is everything they did right this year

5 mins

SGL Labs leads the way to the future of jewellery certificates

Natural and laboratory-grown diamonds co-exist today, accepted by both consumers and the trade. We believe the growth of laboratory-grown diamonds will expand the overall diamond market and bring in new customers.

4 mins

Read all stories from The Retail Jeweller

The Retail Jeweller Magazine Description:

The Retail Jeweller is India's favourite jewellery business magazine of Jewellery Retailers since its debut in 2004. Completely focussed on the subject of retail, the magazine serious readership amongst progressive retailers across India's 315 cities. The magazine has special features on Jewellery Retail Innovation, Instore Design Trends, Visual Merchandising, Design Trend Tracker, Market Watch, Maverick Greenhorn, Expertspeak, Personal Opinion, Advertising Analysis, International Spaces, Retail Jeweller India Awards, India Trendsetters, Pearls of Wisdom, Sales Talk, Buying List, Visibility Index and Press Play, Art of Giving and the Last Word.

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