In this issue

Cover Story
The Changing Rules Of Retail
The rules of business are being rewritten, leading retailers and manufacturers to adapt to new ways of working.

Special Feature
Reimagining Promotions
Season’s campaigns that build on hope , desire, and a healthy dose of functionality in keeping with the demands of the times.

Post-Covid DESIGNING becomes a ‘force majeure' in the jewellery sector

The times are changing and so are jewellery designs. Trying to worm its way out of the devastation that Covid-19 has impaled on us, the design sector is adapting like never before. The Retail Jeweller looks through the closed chapters and the booming way ahead.

7 mins

The Changing Rules Of Retail

In the time of Covid-19, we see the rules of business being rewritten. Uncertainty of demand and even greater uncertainty of supply together present a challenge to the traditional dynamics of the jewellery business. But retailers are adapting and moving fast to build new equations with customers and vendors.

10+ mins

A hopeful ‘reflection': Her Story's new campaign speaks of light at the end of the tunnel

A campaign that promises better times with a message of hope, Reflections by HER STORY is a beautiful visual saga for the introspecting woman of today.

2 mins

A heartfelt ‘thank you' Reliance Jewel's new digital campaign wins over the common man

RELIANCE JEWELS unveiled a heart-warming multimedia campaign inspired by moments and experiences the brand shares with its customers

2 mins

Kalyan Jewellers' Muhurat@Home Adds sparkle to DIY weddings.

With small DIY weddings coming back in the limelight, courtesy the global pandemic, jewelry is also changing to suit the at-home scenario. KALYAN JEWELLERS’ new ad campaign Muhurat@Home refl ects this to perfection

3 mins

Rapping up Gold's Plan: C Krishnaiah Chetty's money is on the young racehorse

When innovation became the order of the day, C KRISHNAIAH CHETTY JEWELLERS did their best through a new youth-centric ad campaign. Tapping the populist rap culture, the brand touched the newest customer pool by piquing their interest in gold investments

4 mins

Sparking a new age of DIAMONDS, creating a meaningful tomorrow

The first ever digital version of the Forevermark Forum was an astounding success, thanks to the futuristic tech-enabled tools used by the diamond magnate to bring all its stakeholders together. Not only did the partners and retailers learn a lot about the future of the jeweller sector, but it gave a new lease of life to the diamond business ahead of the festive season. The Retail Jeweller brings you the key insights into the future of the diamond industry and key highlights of Forevermark Forum 2020

7 mins

Constant training and daily learning is the key to deal with the post-Covid world

The pandemic has not only changed how companies view business, but has also given them a lot more time in hand to train their employees better. SHAH VIRCHAND GOVANJI JEWELLERS has made the most of this opportunity by turning to online training for a comprehensive confidence-building exercise, which aims at dealing with the customer and prevailing situations in the post-Covid world.

3 mins

Natural Diamond Council Introduces Their Latest Campaign to Continue Making natural diamonds aspirational

‘For Moments Like No Other’ fronted by actress Ana de Armas highlights moments to be celebrated with natural diamonds

4 mins

SGL Labs leads the way to the future of jewellery certificates

Natural and laboratory-grown diamonds coexist today, accepted by both consumers and the trade. We believe the growth of laboratory-grown diamonds will expand the overall diamond market and bring in new customers.

3 mins

Read all stories from The Retail Jeweller

The Retail Jeweller Magazine Description:

The Retail Jeweller is India's favourite jewellery business magazine of Jewellery Retailers since its debut in 2004. Completely focussed on the subject of retail, the magazine serious readership amongst progressive retailers across India's 315 cities. The magazine has special features on Jewellery Retail Innovation, Instore Design Trends, Visual Merchandising, Design Trend Tracker, Market Watch, Maverick Greenhorn, Expertspeak, Personal Opinion, Advertising Analysis, International Spaces, Retail Jeweller India Awards, India Trendsetters, Pearls of Wisdom, Sales Talk, Buying List, Visibility Index and Press Play, Art of Giving and the Last Word.

To advertise your product or service call on +91-9920927129/+91-22-61134999 write to rjsales@retailjewellerindia.com.

To submit news and press releases for publishing, please write to : assteditor@retailjewellerindia.com.

Visit www.retailjewellerindia.com,

Watch: http://www.youtube.com/theretailjeweller