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Kerubiel primarily faced two main hurdles at the beginning. The first is that IT and related counselling is a highly competitive market where many actors seek to reach customers first. As a start-up, there is always the risk that one finds a “bigger fish”, yet, with patience, a strong professional background, and the will to cooperate, success may come in time. Secondly, this market is extremely reliant on new technologies, new applications, or solutions as a driving force towards innovation. Thus, it is necessary for a company to be resilient and adaptive in order to strive on this ever-changing market. New challenges may only be overcome with the right attitudes, such as open-mindedness, determination towards self-improvement.

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