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In this issue

In today’s fast-paced and ever-changing environment, your business priorities most likely sound similar to this: 1) generate new revenue streams, 2) enhance brand identity, and 3) increase customer engagement. These goals are increasingly being accomplished through a digital web or mobile app designed to make it easy for your customers to engage with you. A picture can speak a thousand words. The right tune can move the soul. And, a well-developed user interface (UI) and user experience (UX) can make or break your product. Anything less than an awesome user experience leads to unhappy customers who won’t recommend your product to friends. That’s why it’s imperative to understand how to design a product that is efficient and easy to use. It needs to stand out from the crowd — “good enough” is no longer good enough! With each passing year, the nation is realizing the importance of UX/UI in the business and what can be a better way than recognizing the industry stalwarts who are contributing distinctively in transforming the scenario of these countries? In this special issue, we introduce ‘10 Most Promising UX/UI Designing Companies in India 2019’, in order to assist businesses to choose the right companies. It’s time to flip the pages and have a smooth design experience with a reading pleasure!

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