Magazine Description: Menaka, Maher and Jatra have been household names among Marathi-speaking people within Maharashtra, and without, since the 1960s. Founded by the late P. V. Beheray, each of the three magazines has carved a distinct niche of its own in the literary and cultural circles of Marathi populace. While Menaka projects the self-made, bold woman’s aspirations and challenges in this age, and Maher serves as the Marathi woman’s rock solid family anchor, Jatra is known as the leading Marathi magazine in the humour genre.