BlackBook — India's Luxury Insider - July 2013

Publisher: Mediascope Publicitas India Pvt Ltd
Category: Business
Language: English
Frequency : Monthly

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Our cover story on bespoke looks at what Indian as well as International luxury brands offer in the marketplace for bespoke. While the latter treads cautiously, offering made to measure options, for the former, conceiving a product from scratch is typical in certain cases. Like the Jaipur-based Trunks Company, that designs quaint trunks for every indulgence — be it a bar trunk, a rifle trunk, or a watch trunk. Made in India bespoke still hinges heavily on our heritage and different regions. It’s the right time to develop a modern national aesthete that represents us as a people, and as the industry diversifies, it takes a step in that direction. And lifestyle designer Raghavendra Rathore and poster boy on bespoke in India sums it up, bespoke is a whisper. Subtle, yet powerful.

BlackBook is India’s only luxury trade newsletter. The magazine dissects consumer behaviour patterns and tracks every new trend in the luxury industry across the world. Market white papers, interviews with leading luxury purveyors and columns written by the who’s who of the industry bring the biggest luxury stories to the desks of the decision makers of the industry. BlackBook documents and archives the evolution of the luxury industry and tracks India’s attempt at becoming a serious playground for the biggest international brands.

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