BlackBook — India's Luxury Insider - October 2015
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October 2015 issue Digital Access. 
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Magazine Description
In this issue
In an emerging market like India, some of the most important building blocks of trust are the quality of a product and consistent after sales service. But many a time international brands fail to get the formula right due to various reasons, risking their reputations while entering emerging markets such as India. Our cover story looks at Italian luxury brand Maserati, which had entered the country a few years ago, but had soon after ended ties with its local dealer. The second time round, it is in for the long haul. The brand is putting money where it matters — by building a strong network of dealers, investing in the backend and reaching out to previous customers, hoping to build India into a significant market for it.
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Webbed In
An Unpleasant ‘Realty' Check
Industry experts analyse the 12 per cent dip in the sale of ultra-luxury residences, across India, and suggest measures to reverse the downturn.
The Girl With The Midas Touch
Ad worlds favourite, the vivacious Bollywood actress Yami Gautam loves all things sweet and cherishes the small joys of life.
Unwrapping The Gift
This festive season, BlackBook evaluates the worth of the growing luxury gifting market, and finds out why a perfect present is, almost, an obsession now
Dared To Dream
Charged with an ambition to make The Postcard Hotel the fastest growing hotel chain in the country, Founder and ceo Kapil Chopra plans to launch 50 hotels in the next five years
Paint Me Green
Over the last five years, the luxury beauty segment has witnessed a resurgence of natural, Ayurvedic treatments, leveraging the growth of the country’s skincare market
Sentinels Of A Non-alienated Tomorrow
Kochi-Muziris Biennale’s first woman curator Anita Dube presents more works of women and queer artists to initiate a dialogue between the heard and the unheard
The Beer Cheer
As ale enthusiasts get high on masala chai beer, brewers find their mojo in bolder flavours and newer production techniques to ride the mighty second wave of craftbeer in the country
Zooming Ahead
BlackBook evaluates the burgeoning pre-owned luxury car market, once an ignored sector but now miles ahead of new cars in the sales race
“The Greatest Form Of Entertainment In India Is Eating Out. It Surpasses Bollywood”
From cooking at guests’ tableside to plating in customised crockery, the dining experience of tomorrow will be enhanced with increased interaction around food, and the use of science and some theatrics
