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In an emerging market like India, some of the most important building blocks of trust are the quality of a product and consistent after sales service. But many a time international brands fail to get the formula right due to various reasons, risking their reputations while entering emerging markets such as India. Our cover story looks at Italian luxury brand Maserati, which had entered the country a few years ago, but had soon after ended ties with its local dealer. The second time round, it is in for the long haul. The brand is putting money where it matters — by building a strong network of dealers, investing in the backend and reaching out to previous customers, hoping to build India into a significant market for it.

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