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BlackBook — India's Luxury Insider Magazine - May 2015

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In this issue

Our cover story looks at Mercedes-Benz in India. In a dynamic India, the consumer is no longer willing to accept fuddy-duddy products from a brand weighed down by its own image. Mercedes-Benz changed perspective, and fast! Over the last four years, the luxury car manufacturer has introduced a raft of new products that have managed to change the image of the company, as well as helped it rapidly expand into new markets. We interview Eberhard Kern, MD and CEO, Mercedes-Benz India

BlackBook — India's Luxury Insider Magazine Description:

Publisher: Mediascope-Publicitas-India-Pvt-Ltd

Category: Business

Language: English

Frequency: Monthly

BlackBook is India’s only luxury trade newsletter. The magazine dissects consumer behaviour patterns and tracks every new trend in the luxury industry across the world. Market white papers, interviews with leading luxury purveyors and columns written by the who’s who of the industry bring the biggest luxury stories to the desks of the decision makers of the industry.

BlackBook documents and archives the evolution of the luxury industry and tracks India’s attempt at becoming a serious playground for the biggest international brands.