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BlackBook — India's Luxury Insider - May 2015Add to Favorites

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Our cover story looks at Mercedes-Benz in India. In a dynamic India, the consumer is no longer willing to accept fuddy-duddy products from a brand weighed down by its own image. Mercedes-Benz changed perspective, and fast! Over the last four years, the luxury car manufacturer has introduced a raft of new products that have managed to change the image of the company, as well as helped it rapidly expand into new markets. We interview Eberhard Kern, MD and CEO, Mercedes-Benz India

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