Licensing Corner - October - November 2018
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FOCUS: BRANDS & LIFESTYLE The usual frenzy during the festive months of October and November is a time of shopping, discounts and sales, and launch of exclusive limited-editions. Fashion Licensing is growing in India, the reason being the increasing fan base, the abundance of entertainment content, desire for brands or labels and increasing social media engagement. Moreover, apparel as a category starts at a quite affordable size thus promising great returns.
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