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The increasing relevance of the functional food/nutraceutical segment in the food processing sector is acknowledged by most industry analysts today. The increasing trend to take a holistic approach to one’s well being and health has led to more and more people willing to invest in better dietary habits and fortified foods. Though India has a long way to go before catching up with world leaders like Japan and the US, there is no denying the fact that the Indian nutraceutical industry is buzzing with action. From fortified attas, biscuits and noodles to dietary supplements, the players in the market are rushing to meet consumer expectations. The activity in the Indian nutraceutical sector is made more exciting by the fact that India has a wealth of raw materials as well as a rich legacy like Ayurveda to give added momentum to research and development in this sector.

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