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Welcome to the October issue of food Marketing &Technology;! The Indian consumer has acquired a taste for baked goods. The good news is that the hankering is not just for plain old white sliced bread. Indians are fast becoming connoisseurs of croissants, specialty breads, pies, cakes and pastries. Even the staid biscuit has become glamorous. From the ubiquitous traditional khara biscuits to dark chocolate and cream filled fantasies, India’s bakeries are dishing it out as quickly as they can. And the consumers are simply loving it! The growth of the bakery industry, driven by consumer expectations has been impressive. India is today the world’s second largest manufacturer of biscuits in the word. Industry estimates suggest that Indian bakery industry was valued at approximately ` 100 billion in 2005 and grew to ` 245 billion in 2011. What is more exciting is that the industry is experimenting with product, marketing and retailing innovations. Given the buzz in the industry, this issue of food Marketing & Technology has a special focus on the bakery segment, which will give our readers an overview of the industry growth and trends. The article, `Indian Bakery Industry & Emerging Investment Opportunities’ focuses on how bakery products have become items of mass consumption. At the same time, the low per capita consumption as compared to global figures points to the potential that is available to investors. In ‘Bakery Industry: Health v/s Taste Debate’, we take a look at the growing consumer demand for improved nutritional and functional properties for baked products. This desire to eat healthy represents a challenge to the industry. The article explores the options available to the industry. We also have an interview with J N Kushawaha, CEO, BTW India Pvt Ltd. He is President, Society of Indian Bakers and Vice Chairman, Wheat Products and Promotion Society. As an industry thought leader, his inputs and analysis of the industry will be invaluable to our readers.

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