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In this issue

Silver is the new gold and most preferred metal in India after gold. Changing preferences, affordability, exquisite designs in jewellery and silverware made silver most sought after for the new generation. Our cover story presents a comprehensive coverage on Silver, probably a first in Indian jewellery industry. The world outlook, Indian market conditions, silver survey for 2016, a retailer’s guide on how to educate customers on silver etc make the story comprehensive and a good read for our readers.  The issue also features our regular features, news, events, store design and VM and we sincerely hope you will like the edition.  Wishing you all the very best for your IIJS preparations. 

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