information is more rigid and structured.
Marketing Research is essential for strategic market planning and decision making. It helps a firm in identifying what are the market opportunities and constraints, in developing and implementing market strategies, and in evaluating the effectiveness of marketing plans.
Marketing Research is a growing and widely used business activity as the sellers need to know more about their final consumers but are generally widely separated from those consumers. Marketing Research is a necessary link between marketing decision makers and the markets in which they operate.

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The Indian events industry has seen tremendous growth in recent years as a result of advances in technology and opportunities. Though the sec-tor is regarded as a sunrise service segment, the term "case" has evolved over time to include a wide range of activities, both commercial and non-commercial. Today, whether it's a live concert or a cricket match, it isn't a short-term affair. In fact, it is the result of month & months of tireless brainstorming, creative concepts, and a lot of sweat and toil. Most of the events like weddings, music launches, concerts, office parties, or themed birthday celebrations these days aren't simple anymore and definitely require the intervention of an expert who can manage and handle all of the underlying circumstances in the planning.
The Event Management industry has become conceivably well throughout the most recent decade. We have seen walloping cooperation on events on explicit points. Be it a show, gathering, corporate event, or long-distance races, individuals have begun to look into a wide range of events similarly and effectively.

10 Most Promising Event Management Companies in India 2021

Today AI is powering everything and its ubiquity is doing more than ever any technology has done. The technology is being deployed in various fields and making landmark breakthroughs that affect humanity in mostly good ways. In time like this it is quite hard to ignore the hype and the bluster with which it is being discussed on every platform and forum. While AI as a whole is making continuous growth across various industries, its subsets are hustling even more in providing specifications and specialisations to various tasks and operation in a business ecosystem.

The Indian Hospitality industry is emerging as one of the major sectors contributing to the country's economy. The travel industry is been witnessing a great expansion in domestic as well as international tourism, with an increased number of tourists. At the beginning of the year 2019, the number of foreign tourists visited India until the month of May is 1.23 million. These developments in tourism sector are creating a larger platform for Hospitality industry, also generates employment opportunities for the people of India. The rich culture and heritage of India attract tourists around the world. In order to provide beautiful experience for the tourists, the hospitality industry is coming up with innovative strategies every day. To maintain the standard of services offered the hospitality firms are seeking guidance from the consultants, also creating a new field of advisory ¬ hospitality consultants.

Entrepreneurs are not the ones sitting in big offices, but the ones sitting under the trees seeking for opportunities. They are marvellous mixture of dreamers and doers; they desire and then work hard to achieve it. They have the capability to make you see the future as they want to; they have the capacity to form a world of their own in your head so as to make you do things their way. Entrepreneurs are not just dreamers or doers but also great communicators; they always know: WHEN to speak, WHERE to speak, WHAT to speak, to WHOM to speak.

The Indian Healthcare Industry is developing and rising at a steady pace. Healthcare is actually one of the main markets, whether we talk about sales or jobs. The growth of the Indian Healthcare sector can be attributed to a variety of factors, such as increasing incomes, increased health awareness, lifestyle diseases, increased access to private sector insurance growth and initiatives taken by the Government of India to promote healthcare. Investments in private sector has seen substantial jump in last couple of years in which some major foreign players have invested in large Indian healthcare firms.

Market research is the process of determining the viability of a new service or product through research conducted directly with potential customers. Market research allows a company to discover the target market and get opinions and other feedback from consumers about their interest in the product or service.

Many institutions and universities provide training on startups. In the context of universities, some of the courses are entrepreneurship courses that also deal with the topic of startups, while other courses are specifically dedicated to startups. Startup courses are found both in traditional economic or business disciplines as well as the side of information technology disciplines. As startups are often focused on software, they are also occasionally taught while focusing on software development alongside the business aspects of a startup.
With the key learnings from market validation, design thinking, and lean startup, founders can design a business model. However, it's important not to dive into business models too early before there is sufficient learning on market validation.
Self-efficacy refers to the confidence an individual has to create a new business or startup. It has a strong relation with startup actions. Entrepreneurs' sense of self-efficacy can play a major role in how they approach goals, tasks, and challenges. Entrepreneurs with high self-efficacy that is, those who believe they can perform well are more likely to view difficult tasks as something to be mastered rather than something to be avoided.
Business is all about meeting consumer’s need. Looking for problems around you and filling them. Smart entrepreneurs are serious about growing their small business – it’s not in the size of your staffs, your office or the files you carry around, but how much targeted prospects you’re able to meet their needs on a continual basis.


Building first evolved out of the dynamics between needs shelter, security, worship, etc. and means available building materials and attendant skills. As human cultures developed and knowledge began to be formalized through oral traditions and practices, building became a craft, and "architecture" is the name given to the most highly formalized and respected versions of that craft. It is widely assumed that architectural success was the product of a process of trial and error, with progressively less trial and more replication as the results of the process proved increasingly satisfactory. What is termed vernacular architecture continues to be produced in many parts of the world.

With the emerging knowledge in scientific fields and the rise of new materials and technology, architecture and engineering began to separate, and the architect began to concentrate on aesthetics and the humanist aspects, often at the expense of technical aspects of building design. There was also the rise of the "gentleman architect" who usually dealt with wealthy clients and concentrated predominantly on visual qualities derived usually from historical prototypes, typified by the many country.
In our current edition, we have featured 10 most promising architects 2020 We have introduced profiles of ABM Architects, ANSA Interior and Architectural Design Consultancy, Expressions design, NPAPL, RMA Architects, Shabnam Gupta, Tealwalls, Vista Architects,
Do flip over every single page to unveil the secret of the success of these start up!


AI is transforming many aspects of business functions, and software development is no exception to this. Traditionally, developing a computer program requires you to specify exactly what you want the system to do and then engineer all of the features yourself. However, I’m sure you know that some tasks are too difficult to teach computers to do. Enter AI techniques such as Machine Learning and Deep Learning. A machine learning model can deduce what features and patterns are important, without a human encoding this knowledge. The outputs of some ML models can even surprise humans and highlight details that we hadn’t thought about.
In the future, AI will continue to grow in a way that will enable new business models and functionalities.
It will also play a key role in improving quality of life through allowing humans to complete tasks more efficiently and in less time.
Although we cannot be sure of the exact future, it is quite evident that interacting with AI will soon become an everyday activity. These interactions could help our society evolve, particularly in regards to automated transportation, solving climate change, and improving the care of the elderly. Beyond these few impacts, there are even more ways that AI technology can influence our future.


Health care consumers typically interact with the health system only when they are sick or injured. But the future of health will be focused on well-being and prevention rather than treatment.
Radically interoperable data and AI can empower consumers in ways that are difficult to visualize today. Data about individuals, populations, institutions, and the environment will be at the heart of the future of health.
The future of health will impact incumbent stakeholders, new entrants, employers, and consumers. Medical products might no longer be limited to pharmaceuticals and medical devices. They could also include software, applications, wellness products, even health-focused foods. Many incumbents are understandably hesitant to drive change in a marketplace that they currently dominate. Given their strong foothold in the existing ecosystem, and their ability to navigate the regulatory environment, these organizations may be well-positioned to lead from the front.


As an entrepreneur, a woman entrepreneur has also to perform all the functions involved in establishing an enterprise. These include idea generation and screening, determination of objectives, project preparation, product analysis, determination of forms of business organization, completion of promotional formalities, raising funds, procuring men, machine and materials and operation of a business.
Starting up is not easy. It takes a lot of guts besides hard work, determination, and going that extra mile. There are scores of women who have quite cushy, well-paying corporate jobs, because of the itch to do something different and prove themselves in the world of entrepreneurship. It could be about bringing an innovation to the world, a service for the greater social good, or simply the coming together of creative minds to fill a need.
The important takeaway here is that they believed in their dreams, and nothing else mattered
In our current edition, we have featured 10 Best Women Entrepreneurs In India 2020 We have introduced profiles of Aditi Balbir, Chitra Gurnani, Garima Satija, Gita Ramanan, Naiyya Saggi.
Do flip over every single page to unveil the secret of the success of these start up!


Thus, the real estate sector in India by riding the back of the overall economic growth of the county is witnessing an unparalleled growth and has brought about several regulatory changes. High industrial growth, favourable demographics, rising purchasing power of people, easier financing options, a sharp increase in global liquidity, looser credit policies, a greater availability of leverage, an increase in mortgage lending, a selective capital account, and consistent growth in equity markets have resulted in an upturn in the real estate investment sector. This along with the government's relaxation of FDI policies have made the Indian real estate industry an attractive investment option.

In recent years, the Indian startup ecosystem has really taken off and come into its own driven by factors such as massive funding, consolidation activities, evolving technology and a burgeoning domestic market.
From startup founders, to corporate employees, to visionary dreamers, entrepreneurs hold the keys to the greatest challenges of our time. They see opportunities. They take risks. And they clear the path for entire industries.


Educational institutions can support our young generation to a great extent, but there are certain problems in these institutions that create obstacles in the way. Among them the most important one is poor standard of education. Our educational institutions, unfortunately, are not developed on modern education system. The curricula that are taught to the pupils are mostly obsolete and do not have direct relation with the lives of the students. Moreover, the syllabi are designed to promote the culture of repetition and cramming. The concepts of investigation and inquisitiveness to learn are not nurtured in our educational system. Similarly, there is no room for research and creativity. 

One of the main reasons people allow lifestyle inflation to sabotage their finances is their desire to keep up. It’s not uncommon for people to feel the need to match their friends’ and co-workers’ spending habits. If your peers drive BMWs, vacation at exclusive resorts, and dine at expensive restaurants, you might feel pressured to do the same.
As your professional and personal situation evolves over time, some increases in spending are natural. You might need to upgrade your wardrobe to dress appropriately for a new position, or, as your family grows, you might need a house with more bedrooms. And with more responsibilities at work, you might find that it makes sense to hire someone to mow the lawn or clean the house, freeing up time to spend with family and friends and improving your quality of life.
It’s often said that it’s never too late to start saving for retirement. That may be true (technically), but the sooner you start, the better off you’ll likely be during your retirement years. 
Personal finance rules can be excellent tools for achieving financial success. However, it’s important to consider the big picture and build habits that help you make better financial choices, leading to better financial health. 


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Thus, the real estate sector in India by riding the back of the overall economic growth of the county is witnessing an unparalleled growth and has brought about several regulatory changes. High industrial growth, favourable demographics, rising purchasing power of people, easier financing options, a sharp increase in global liquidity, looser credit policies, a greater availability of leverage, an increase in mortgage lending, a selective capital account, and consistent growth in equity markets have resulted in an upturn in the real estate investment sector. This along with the government’s relaxation of FDI policies have made the Indian real estate industry an attractive investment option.

In our current edition, we have featured 10 Most Real Estate Companies To Watch In 2020 We have introduced profiles of Fourrwalls, Investors Clinic, Metroestate, Nahar Group, Riveria Global Group, Saha developers, Siddhi Group, Sirohi Estates, Supreme universal, Yesh developers.

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

Inory Business Magazine - 10 Leading Market Research Consultant to watch in 2020

Inory Business Magazine - 10 Leading Market Research Consultant to watch in 2020

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