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Highlights of Business Today issue dated February 3, 2013: India's leading magazine in its cover story this time lists India's Coolest Start-ups. The 15 start-ups featured in the package straddle diverse sectors - retail, e-commerce, social media, technology, health-care and biotech. For the second successive quarter, optimism has risen from the nadir of mid-2012, finds the BT-C fore Business Confidence Survey. Subscribe to the magazine to read more about the survey. The story 'Cheque Them Out' says a number of non-banking finance companies, backed by leading corporate houses, may soon morph into banks. Companies are increasingly relying on psychometric tools to test and select job applicants. Find out more about the story in the feature 'Laying Psyches Bare'. For more such interesting stories subscribe to the magazine.
BUSINESS TODAY, is the largest-circulated business fortnightly in India. It is the best report of the business topography of the newly liberalised India. As the wave of change sweeps business, economy and society like never before, BUSINESS TODAY has ensured that its readers have all the necessary upgrades to challenge tomorrow. It takes its readers deeper to give a complete understanding of the world of business. Ever since its inception in 1992, it has set one benchmark after another in business reporting. It was the first to do serious reporting on management theories. And then again, it is the first to bring a whole new genre of business journalism more upclose and more incisive. Today, BUSINESS TODAY commands the highest circulation and readership among all business magazines in India.