In this issue

Highlights of Business Today 23rd January 2022, issue: BNPL schemes are here to say. Consumers love these schemes, which give them the option of an instant, short-term loan with a deferred repayment tenure, including the option for EMIs after the interest-free period. While they’re hassle-free, they also come with risks. Find out in the latest issue of BT. Plus read about the shape of the country’s economic recovery. Also find out how the Zee-Sony merger can pan out. And what Apple did to crack the Indian market. Get your copy now.

Are We Headed For A BNPL Trap?

There’s a new genie in town. It’s called buy now, pay later, and it promises to deliver all you need through quick, very short-term, interest-free loans. But this genie comes with significant risks—hidden costs, new to credit population with no credit bureau records, lack of financial literacy in smaller towns, and regulatory gaps. BNPL’s value proposition is undeniable, but so is the spectre of consumers getting sucked into uncontrolled spending, and spiralling debt

10+ mins

Will GDP Growth Result In A V, W Or K- Shaped Recovery?

Is it a V? Is it a K? L? U? W? The pattern of india’s economic recovery has got india’s top economists seized in a bizarre game of alphabet economics. Meanwhile, there’s another shape that’s threatening to put the recovery into an ‘o’ loop. It’s called omicron, and it could be a nasty customer

9 mins

How The Arranged Marriage Between Zee And Sony Could Pan Out?

Circumstances broker a coupling of Zee and Sony, two companies with distinctly different cultures and strengths. As they unite for a new future, they still face several hurdles, including an upset Invesco, Zee’s largest investor, and their own contradictions. The real challenge for the new mates has only just begun

10 mins

APPLE'S INDIA

AFTER YEARS OF LANGUISHING ON THE FRINGES, APPLE HAS FINALLY MADE ITS PRESENCE FELT IN INDIA WITH RECORD SALES AND MARKET SHARE OVER THE PAST TWO YEARS. BUT HAS ITS WINNING STRATEGY TO EFFECT THE TURNAROUND SET IT UP WELL TO MINT FURTHER GAINS?

10+ mins

‘I'M NOT EMOTIONAL ABOUT MY BUSINESSES'

Ajay Piramal, Chairman of the Piramal Group, talks at length about his plans for the financial services business, succession and retirement

10+ mins

A BREATH OF PURIFIED AIR

Allabout Innovations is aggressively expanding production of its anti-viral air purification device, developed in the coastal town of Alappuzha in Kerala, to meet global demand

7 mins

Should You Invest Overseas?

Many broking firms are facilitating investments in International markets. Here’s the low down on the challenges and risks

7 mins

THE SCENT OF ME

Welcome to the world of bespoke perfumes, the ultimate in luxury

5 mins

OUT OF THE BOX

For a CEO, Divya Jain uses the most uncommon tool for meditation and focus: she throws punches, literally

2 mins

‘Always have a people-first approach'

The Best Advice I Ever Got - NEVIL PATEL DIRECTOR ORPAT GROUP

1 min

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