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Highlights of Business Today 19th September 2021, issue: The latest issue of Business Today magazine carries a cover story Riding Ruchi Soya Can the acquisition help Baba Ramdev and Acharya Balkrishna grow Patanjali Ayurved into India's largest FMCG company? To know more read Riding Ruchi Soya. Covid concerns make weaker airlines gasp for life while delaying the recovery for the sector. Read more at Hitting an Air Pocket. Direct to consumer start-ups are seeing huge investor interest as they leverage consumer data and faster feedback loops to grow. Legacy brands are taking note. Find out more at Direct Connect. We are only looking at an IPO in the next 15-18 months, says Byju Raveendran. To know more read "We Are Only Looking at an IPO in the Next 15-18 Months". All this and much more in the September 19, 2021, issue of Business Today. So, buy now!

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