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Indian consumers have a deep-rooted association with fashion and luxury. No mall in India can risk glossing over the fashion segment and fashion retailers continue to command a prominent presence in the Indian mallscape. It is expected that more international and national fashion brands will open ‘experience stores’ and newer formats in malls across the country. With spending in the Indian luxury market expected to increase more than double to `23,600 crores from `13,200 crores this year, we at Shopping Centre News thought it was the right time to delve into the business of fashion in malls. The March issue of Shopping Centre News brings you an in-depth analysis on the fashion category in malls in India. Our research confirms that while both the Food & Beverage and Entertainment segments are emerging as lucrative categories for malls, the importance of the fashion segment cannot be ignored. A deep dive into the segment in malls and Shopping Centre Bureau discovered that smart mall developers study their target audience, see the categories that are growing in their catchment area and then pick and choose the perfect brand mix for their fashion and accessories section – an exercise which is extremely important since malls depend heavily on the revenue and footfalls that fashion brings to them. Since fashion retail is all about the customers’ preferences, space allotment to brands –value formats, lifestyle, and luxury formats – needs to be in sync with the type of people visiting a mall.

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