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Currently, India is considered as the biggest fashion melting pot in the world. Most global international brands are operating in the country and have been investing heavily on brand visibility and awareness. This has also led to the emergence of numerous indigenous brands, and the overall branding and advertising spends are speculated to go higher this year. It is believed that the coming year will witness an intense competition in the Indian market, where the battles will be fought will sophisticated marketing and branding strategies.....Read on for more

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