In this issue

During the last few months, we witnessed the launch of several collections. Each collection reflects a brand’s distinct values, and added to them are the distilled hues, crafted patterns and, of course, they are not without souls of their own. If a writer has his magnum opus executed in lengthy solitude, then what
a painter delivers is his executed work created with mastered strokes. In the context of such artistic execution, what we often see as the launch of fashion collection represents the same combination of all the hard-earned and distilled elements. Observing each collection through such a lens is essential as it only elevates the benchmark with which we judge them.

Brand Of Peace And Love

The heritage of Love Moschino goes back as far as 32 years! Love Moschino, the diffusion line of Moschino Couture was launched in 1986. It offers a range of quirky and playful clothes and accessories. What sets it apart is that its products look excellent in fashion editorials as well as in reality which make them very coveted. In India, the brand has been launched by Samar Lifestyle Pvt Ltd. Its COO, Mouli VenkataraMan, informed S&a, “The target audience is wide spread in terms of topography. An upwardly mobile woman, fashion conscious and wants to look good and young fits the bill. However, core target would be 22-32 years, independent woman, well-travelled, bold and wants to make a fashion statement.”

2 mins

Fashion For All

Melissa is an iconic global footwear brand with an international presence in more than 96 countries, including India where it has recently set foot. Each year, the brand churns out 176 million pairs of shoes and launches 400 new products.

2 mins

Metro Shoes: Where The Medium Is Shoe

Metro Shoes is the largest Indian retailer of footwear and accessories in the country. It today boasts a chain of over 436+ showrooms across 107 cities. In 2015, the company entered into a business arrangement with international footwear brand Crocs for operating its EBOs pan India. It is also considered as a springboard for many international brands such as, Clarks and Skechers, to mention a few, entering the Indian market. In an exclusive interview with S&A, its MD, Farah Malik Bhanji, answers a range of questions from retail strategy to in-house brands.

4 mins

The Tragic Comedy

In this issue, renowned fashion critic and entrepreneur Kanika Bhatia takes on the topic of originality. A lot of us might be ageing in experience but we still refuse to admit that ‘smart copying’ is plagiarism nevertheless, she writes.

2 mins

'Indian Businesses Must Strive For Better, Not Cheaper'

Agra Footwear and Manufacturers and Expoters Chamber (AFMEC) remains committed to serving the long-lead planning needs of the manufacturers and exporters. With its actionable representation, it is helping companies tackle business challenges – from rapidly changing global economic trends, governmental policies to new chemical regulations. One of its prominent and consistent initiatives is Meet at Agra trade event which by now has gained global reputation. In an interview with S&A’s Amit Chopra, AFMEC’s president Puran Dawar said, “It is very important that the leather as well as non-leather shoemakers continue to improve their efficiency. India has good leather shoe manufacturers and better quality leather. The workers may not be very productive but they are better craftsmen.”

5 mins

Branding Opportunities In The Footwear Industry

The hallmark of the global footwear industry has been to provide newer technology to the wearer. The innovation has been relentless. From mid-sole cushioning in the 1970s to today’s self-lacing shoes. But all this is a bit alien to the Indian consumer. Let’s explore what innovation and branding opportunities are relevant for India.

6 mins

The Affordable Premium

Chennai-based VAPH is a leather footwear brand launched in 2015 to cater to the need for high fashion shoes with no compromise on comfort and style.

2 mins

A Love, Not Obsession

Recently the world woke to the tragic news of Kate Spade’s death. Her accessories line was known for its quintessential pop of color and bright patterns, and it was the originality of her business model that allowed her to carve out a foothold in the well established world of luxury handbag brands.

2 mins

Read all stories from Shoes and Accessories

Shoes and Accessories Magazine Description:

S&A continuously presents new concepts, designs, materials and innovation for constant betterment, updates key professionals on business information, consumer behaviour, market studies, industry reports and trade events. For the fashion conscious consumers, it provides information on trends and trend-setting products covering all categories in shoes, bags and fashion accessories.