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The India retail industry accounts over 10 per cent of the ‪GDP‬ and employs around 8 per cent of the population. The ‪industry‬ has emerged as one of the most ‪dynamic‬ with several players entering the market. However, almost all haven’t known ‪success‬ because of the heavy initial ‪investments‬ that are required. But it is gradually inching its way towards the next boom. Today the concept of ‪shopping‬ in India has undergone changes, in terms of format and ‪consumption‬ pattern, and thus ushering in a ‪revolution‬. It is obvious that modern ‪retailing‬ is the new trend in the ‪India‬ ‪retail‬ ‪market‬; as it is observed in the form of ‪bustling‬ shopping centers, multi-storied malls and the huge complexes offering shopping, entertainment and food all under one roof. A large young working ‪population‬, more nuclear families, along with increasing working ‪women‬ population and emerging ‪opportunities‬ in the services sector are the key factors in the growth. The industry is expected to grow 25 per cent annually. Modern retail in India could be worth $ 175-200 billion by 2016, while the mobile phone retail industry is already a $ 16.7 billion business, growing at over 20 per cent per year. The future of the Indian retail industry is undoubtedly ‪promising‬ with the growing of the market, the ‪government‬ policies becoming more favorable and new technologies facilitating operations.

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