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The month of March witnesses frenzy in the 􀃺 nance department of every company. With year-end closing playing a prominent role, there is an assessment of hits and misses in the year gone, and major planning and fund management for the new 􀃺 nancial year. With this as a backdrop, we have carved this month's cover story. Experts reveal that the long-term objective of any business is pro􀃺 t maximisation, and maintaining a good cash 􀃻 ow for dayto- day expenses an important short-term goal. For the survival of a company and eventual success, new and established entrepreneurs need balanced fund allocation, as one incorrect decision may lead to bankruptcy. With this as a backdrop, Salon India speaks with stakeholders. International Women's Day (IWD), originally called International Working Women's Day, is celebrated on 8th March every year. In different regions the focus of the celebrations ranges from general celebration of respect, appreciation, and love towards women to a celebration for women's economic, political, and social achievements. We take this opportunity to salute salons, spas and brands, who have launched special offers and gifts on this day in honour of their women clients.

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