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Shopping is all about the personal, and varied, choices of every individual. Everyone wants to look diff erent and therefore people shop for diverse products to avoid repetition. And retailers are using every innovative technology possible to off er new ways to shop both online and in-store. Improving supply chain effi ciency, reducing costs and personalising shopping experiences – Artifi cial Intelligence (AI) technologies allow retailers to better serve their customers in every way possible. According to an IBM survey in 2019, humans will continue partnering with AI to improve customer experience and business processes in the retail industry. Th e survey also says that from supply chain planning (85 percent) and demand forecasting (85 percent), to customer intelligence (79 percent), AI will work towards revolutionising retail. Th e bottom line: AI, AR, VR, IoT – this is what the future of retail looks like. Keeping the future in its sights, IMAGES Retail’s April issue brings readers an analysis of how the AI approach helps consumers discover the right products. Th ese technologies focus on how to capture the shoppers’ intent and convert it into a purchase.

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