Business Of Fashion
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Happy New Year! We welcome 2019 with the hope that it turns out to be a defi ning year in fashion retailing. We sincerely hope that this year turns out to be prosperous both for you and your businesses. I would also take this opportunity to express my gratitude to all of you for supporting our cause and we hope for your continued backing in the future. While creating a brand is ephemeral, the business attached to it is endlessly complex. So, as per tradition, we are please pleased to start 2019 with a bigger and better edition of the annual Brands of India Special Issue of IMAGES Business of Fashion. The issue showcases some of the biggest stalwarts of the fashion industry in India – both homegrown and from across the world, as well as a few young and rising stars. As a key part of our mission to catalyze fashion retail business in India, the Brands in India Special Issue seeks to aid retailers with a survey that catalogues Dear Readers, fashion brands, their collections as well as current status in the markets. As we elucidate upon the brand identities and consumer cores they satisfy to help Indian fashion retailers build a highly profi table business around them, we sincerely hope that these success stories succeed in inspiring emerging brands in the Indian fashion sphere. I am also pleased to let you all know that the IMAGES Group has successfully concluded the 3rd editions of both North India Retail Awards (NIRA) 2018 and South India Retail Awards (SIRA) 2018. I congratulate the winners and thank all those who have been associated with it and made it possible. For those who missed it, we have included elaborate covers of both the events in this issue. I hope you fi nd the issue meaningful and insightful as always.
IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change. With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India. Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.