Business Of Fashion
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Happy New Year! We welcome 2019 with the hope that it turns out to be a defi ning year in fashion retailing. We sincerely hope that this year turns out to be prosperous both for you and your businesses. I would also take this opportunity to express my gratitude to all of you for supporting our cause and we hope for your continued backing in the future. While creating a brand is ephemeral, the business attached to it is endlessly complex. So, as per tradition, we are please pleased to start 2019 with a bigger and better edition of the annual Brands of India Special Issue of IMAGES Business of Fashion. The issue showcases some of the biggest stalwarts of the fashion industry in India – both homegrown and from across the world, as well as a few young and rising stars. As a key part of our mission to catalyze fashion retail business in India, the Brands in India Special Issue seeks to aid retailers with a survey that catalogues Dear Readers, fashion brands, their collections as well as current status in the markets. As we elucidate upon the brand identities and consumer cores they satisfy to help Indian fashion retailers build a highly profi table business around them, we sincerely hope that these success stories succeed in inspiring emerging brands in the Indian fashion sphere. I am also pleased to let you all know that the IMAGES Group has successfully concluded the 3rd editions of both North India Retail Awards (NIRA) 2018 and South India Retail Awards (SIRA) 2018. I congratulate the winners and thank all those who have been associated with it and made it possible. For those who missed it, we have included elaborate covers of both the events in this issue. I hope you fi nd the issue meaningful and insightful as always.
Images Business of Fashion is led by a research on the Indian casualwear market, its size, growth, evolution and key trends and opportunities and growth over the years. The issue also talks to smart casual leaders like the Denmark-based clothing company–Bestseller, Raymond Apparel Ltd’s Parx, and French born fashion major Celio. It also features Tom Tailor’s online collaboration for India. The issue puts together our pick on of the most eye-catching ad campaign of the season—the smart one on a new look for every day of the week by Vero Moda. In the InFashion section of the magazine, Dan Cotton, EVP APAC, WGSN shares insights on the new trend watching feature WGSN IN Stock. This section also looks at how palazzo trousers are making a style statement, be it casual or Indian ethnic section among different age groups of women. We also take a look at some new launches, seminars and conferences that created a lot of buzz.