Business Of Fashion
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The world has become diverse, but with smaller moving parts. There are major trends, but they are being broken down into many variants. One such trend is sportswear, which is being fanned out into various parts – athleisure, activewear, gym wear, kids sportswear and much more. The burgeoning appreciation for healthier lifestyles, across the globe and in India, has paved way for what has been touted as one of the most profound cultural changes of the 20th century –staying fit. Fitness is no longer a buzzword, but an expected standard! The era of self-awareness, spearheaded by the millennial generation is now apparent in the wardrobes of the consumers across all age groups. The challenge is to find out what the customer wants and how the retailer is going to provide it. In the November 2018 Sportswear Special of IMAGES Business of Fashion, we bring you a detailed look at the fact that ‘Sports-leisure’ is no longer a trend, but a fundamental shift in how the world dresses today. We bring you the details of the fast-emerging categories of Sportswear and Athleisure in India. Delving deep into the subject, the issue defines the size of the market, outlines opportunities for retailers, evaluates key trends and showcases innovations. Apart from this, we bring you market leaders in categories and deep dive into what makes the successful..
Images Business of Fashion is led by a research on the Indian casualwear market, its size, growth, evolution and key trends and opportunities and growth over the years. The issue also talks to smart casual leaders like the Denmark-based clothing company–Bestseller, Raymond Apparel Ltd’s Parx, and French born fashion major Celio. It also features Tom Tailor’s online collaboration for India. The issue puts together our pick on of the most eye-catching ad campaign of the season—the smart one on a new look for every day of the week by Vero Moda. In the InFashion section of the magazine, Dan Cotton, EVP APAC, WGSN shares insights on the new trend watching feature WGSN IN Stock. This section also looks at how palazzo trousers are making a style statement, be it casual or Indian ethnic section among different age groups of women. We also take a look at some new launches, seminars and conferences that created a lot of buzz.