Business Of Fashion
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In the August 2013 issue of IMAGES Business of Fashion, the cover story indicates the fact that though menswear has the largest share in fashion pie, the womenswear is also gearing up to dominating the market. The cover story, Womenwear market in India, discusses about the Indian apparel and expert's expectation from the market and its future growth. It also includes detailed description about the Indian apparel market which is classified into three broad segments, Menswear, Womenswear and Kidswear. So far, Menswear is the largest segment, however with the changing trends and growing demand, womenswear is taking over the menswear segment, gradually. Amit Gugnani, Senior Vice President of FashionTextile & Apparel and Prerna Kaushal, Senior Consultant, Fashion at Technopak Advisors, talks about the key growth factors contributing in the rapid growth of womenswear segment in Indian market. T The expert speak segment includes basic understanding about the dynamics of women's buying behaviour. Nilakshi Soni, Head Marketing, ELLE Fashionwear, Arvind Lifestyle Brands Ltd., talks about the dynamics of Women's buying behaviour. It also includes slowly but effectively expanding wings of E-retail of Luxury bags in Indian market. The organisers of the HUB, Richard Hobbs and Peter Caplowe, talks about the first edition of the invitation only fashion trade show to be held in Hong Kong. Renowned fashion designer, Anita Dogre will share her personal side and upcoming fashion trends. Apart from this, regular columns like brand watch, market watch, season's offering and outlets bring to the readers an overview of the fashion industry as a whole.
Images Business of Fashion is led by a research on the Indian casualwear market, its size, growth, evolution and key trends and opportunities and growth over the years. The issue also talks to smart casual leaders like the Denmark-based clothing company–Bestseller, Raymond Apparel Ltd’s Parx, and French born fashion major Celio. It also features Tom Tailor’s online collaboration for India. The issue puts together our pick on of the most eye-catching ad campaign of the season—the smart one on a new look for every day of the week by Vero Moda. In the InFashion section of the magazine, Dan Cotton, EVP APAC, WGSN shares insights on the new trend watching feature WGSN IN Stock. This section also looks at how palazzo trousers are making a style statement, be it casual or Indian ethnic section among different age groups of women. We also take a look at some new launches, seminars and conferences that created a lot of buzz.