Business Of Fashion
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The February 2013 issue of IMAGES BoF talks in length about the various aspects and angles of the recently announced 100 per cent foreign direct investment (FDI) in single brand retailing. The cover story, Entry strategy of Global Brands - Impact of FDI, is second series of the story where consultancy, Third Eyesight, evaluates the impact of the recent relaxation of the FDI rules and the entry strategy of more than 100 international brands that have entered the Indian market in last two to three decades and those who have decided to come full throttle in this market with a long term vision. Un
Images Business of Fashion is led by a research on the Indian casualwear market, its size, growth, evolution and key trends and opportunities and growth over the years. The issue also talks to smart casual leaders like the Denmark-based clothing company–Bestseller, Raymond Apparel Ltd’s Parx, and French born fashion major Celio. It also features Tom Tailor’s online collaboration for India. The issue puts together our pick on of the most eye-catching ad campaign of the season—the smart one on a new look for every day of the week by Vero Moda. In the InFashion section of the magazine, Dan Cotton, EVP APAC, WGSN shares insights on the new trend watching feature WGSN IN Stock. This section also looks at how palazzo trousers are making a style statement, be it casual or Indian ethnic section among different age groups of women. We also take a look at some new launches, seminars and conferences that created a lot of buzz.