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The July issue of Images Business of Fashion covers a feature by Technopak on an overview of work wear in India, its key trends and drivers, and operating formats of organisations. This issue shares the impact of the iconic Friday Dressing campaign by Allen Solly that revolutionised Indian work wear, and the significant role played by leading brands like Park Avenue. On the fabrics side, the issue shares a feature on Indian majors like Mafatlals. Also puts together interviews with international uniform leaders like Dickies and Lindström who have entered India now. As a case for fashion at work, the issue presents its pick of the most stylish airline uniforms in the world. The issue also studies Trendin, the online shopping portal of Madura F&L, as the fashion giants look towards e-commerce. This and lots more in the issue.
IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change. With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India. Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.
