In this issue

With the new year comes new hope of a better time for the fashion retail business. And though the relentless coronavirus has made headlines once again, people are better equipped this year to deal with the menace and most have already reinforced their business plans to deal with the possible impact.

This year we, too, continue with the tradition of bringing out our special Brands in India issue – an opportunity for retailers to highlight their offerings to the fashion world. We do hope that we are able to bring businesses together to collaborate on new fronts and develop partnerships that make their business grow.

Year 2022 may also be a significant marker in the world of fashion technology and innovation. From omnichannel pursuits of brands to the metaverse of fashion, there’s much in store for the fashion retail sector in the country. E-commerce is also set to gain a greater market share as more and more people get more comfortable with shopping online and companies strive to ensure that their experience is as seamless as it is pleasant.

Our January issue also brings to the fore 10 trends in retail and e-commerce – some that have already set in and some that could make inroads this year – reshaping the retail world as we know it today. With this, we hope companies and brands are able to take a sneak peek into what’s shaping the retail sector across the world, and be well-prepared to adapt to the dynamic environment and take on new challenges.
As always, we hope you find this issue informative. We wish you all a happy new year!

DIVAA BY ORRA LAUNCHES WALK-THROUGH EXPERIENTIAL STORE IN MUMBAI

DIVAA, a diamond jewellery brand by ORRA, has opened its first showroom at Palladium Mall in Lower Parel, Mumbai.

1 min

UNIVERSAL SPORTSBIZ APPOINTS FILMMAKER KARAN JOHAR AS CHIEF CREATIVE ADVISOR

Filmmaker Karan Johar has joined hands with Universal Sportsbiz Pvt. Ltd. (USPL) to be their first-ever Chief Creative Advisor.

1 min

72% PEOPLE SAY THEY SPENT MORE ON FASHION LAST YEAR THAN IN 2020

According to buy-now-pay-later (BNPL) platform ZestMoney, 72% of respondents to its consumer survey said that they spent more on fashion in 2021 than the year before, indicating resurgence in consumer spending and demand in the segment.

1 min

MEN'S FASHION BRAND TWILLS ONBOARDS: Jasprit Bumrah as Brand Ambassador

In 2008, Twills marked a milestone in its journey, by setting up its first flagship store of 5,000 sqft in Vijayawada, Andhra Pradesh. Now, the brand is accessible across the length and breadth of the country with 180 branded chain stores, 4000+ MBOs, 100 SISs and presence in all key large-format stores, growing their reach organically. Today, the brand is sold at 4,300 points of sale across the country. Good quality, good service and good vibes, always at the same affordable price — this is the philosophy behind the brand and helps customers feel confident and comfortable with its products.

2 mins

TWILLS

Launched in 1995 in Andhra Pradesh with its first collection of coloured cotton trousers, today, Twills has evolved into a one-stop solution that offers international styles in comfortable fabrics. In 2008, the brand had another feat to its credit – a 5,000 sqft exclusive store at MG Road, Vijayawada, and hasn’t looked back since.

2 mins

CREATING MEANINGFUL CONTENT WITH INFLUENCERS

In an era of information overload and content overflow, brands often confront complex challenges in connecting with their consumers. But whatever the challenges, trust, transparency and authenticity in messaging can make their task somewhat easier and augment the overall content strategy.

4 mins

CHANGING SCENARIO OF RETAIL & E-COMMERCE

Ever since the coronavirus pandemic, the retail and e-commerce sectors have witnessed tectonic shifts in terms of commerce and business. During the pandemic, the retail industry was inclined towards necessities and basics as the coronavirus ensured that such utilities never be out of fashion, but as vaccination picked speed and the festive season came closer, consumers dedicated their spending to revenge expenditure in travel, shopping, outings and more.

3 mins

MSMEs & DIGITAL TECHNOLOGY: NEW PILLARS OF THE ECONOMY

Digital technology has a huge impact on all conceivable aspects of life, and it is transforming business in the global economy. It can help MSMEs expand their market reach at domestic and international levels. It is changing the shape of MSMEs at a faster pace. With appropriate digital strategies and quality products, anyone can make a big name for themselves in the market.

3 mins

How To Not Let The Customer Down

‘The challenges CX leaders will face in 2022 are unlike what they’ve ever faced before – the goal is still to attract and retain customers, standing proud above your competitors – but the landscape has changed. So have the solutions,’ states the ‘2022 Global Consumer Trends’ report by Qualtrics XM. It highlights key areas companies can focus on in 2022 to have the biggest impact on their consumers and business, and get ahead of the pack.

6 mins

The Future Of Retail: 10 Trends

As the world enters another year of the pandemic that has re-shaped the way we spend and consume, Wunderman Thompson Intelligence, through its report titled ‘The Future 100: 2022’, brings to the fore 10 trends that will set the stage for retail and e-commerce this year and for years to come.

5 mins

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Business Of Fashion Magazine Description:

IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change.

With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India.

Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.